14 03, 2018

Three Observations from 2018 Expo West

Marketplace Strategy planted its flag in Anaheim last week at Expo West, one of the largest natural foods conferences in the world. Amongst rows and rows of endless kombucha, jerky, cold-pressed coffee, and beef broth brands, we had our fair share of conversations with grocery and personal care companies, and came away with a few standout trends: Amazon is no longer sneaking up on anyone. Even a year ago, [...]

12 03, 2018

Amazon Retires Vendor Express

Amazon broke the news today that they have chosen to retire Vendor Express to focus on their other selling platforms, Vendor and Seller Central. Vendor Express, known as the pre-Vendor Central platform, has allowed sellers a way to offer their products wholesale to Amazon without receiving an invitation, contrary to Vendor Central, which is Amazon’s invite-only platform. Vendor Express was free for brands to use, provided the “ships & sold [...]

9 03, 2018

WEBINAR: Amazon Vendor Strategy Increasing Sales and Maximizing Profitability Through the Hybrid Model

  With so much untapped potential, brands selling on Amazon have employed an array of strategies in an effort to maximize their presence on the channel. On the other hand, many have instead followed a path of least resistance, thereby overlooking an opportunity to evaluate the channel on a foundational level. Using a combination of Vendor Central and Seller Central – an Amazon “hybrid model” – allows brands to [...]

2 03, 2018

February Amazon Recap

Even during the shortest month of the year, there is no shortage of news and important industry updates! Below are some of the important happenings we’ve been discussing at the MPS office this month. Key Industry Happenings & Platform Updates Some of our Vendor clients have already started receiving their 2018 Terms from Amazon, and we expect that they will continue to roll in through March. It’s that fun [...]

28 02, 2018

The Amazon Impact: How Consumer Brands Must Reinvent Strategy to Win

According to the US Commerce Department, total US ecommerce sales hit $453.5B in 2017, up 16% from 2016.   It’s estimated that Amazon share of total US ecommerce sales was 44%.  What is even more astounding, is that of the YoY ecommerce sales increase in the US, Amazon made up 70% of the growth, according to Internet Retailer.Bezos & Co. have built an empire to strategically attack various industries by changing [...]