10 08, 2017

Basic to the Basics: Anatomy of an Amazon Product Detail Page

Much like traditional search engines, when customers search for a product on Amazon, search results populate as a list with products sorted by relevance. Each product is displayed with its title, primary image, pricing, a star rating between one and five (from customer reviews), the quantity of reviews, and details about shipping. Amazon search rankings depend primarily on sales, search relevance, and click-through rate. Amazon also populates search results [...]

31 07, 2017

Boring Brand Page No More: Introducing Amazon Stores

No longer will brands be confined to the simple constraints of an AMS Brand Page to showcase themselves on Amazon. Amazon recently announced the creation of Amazon Stores: a free, self-service tool allowing brands to create single and multi-page “stores” on Amazon to showcase their brand and collections of their products. Amazon Stores is designed for web on desktop, mobile, and tablet, allowing consumers to shop a brand across [...]

19 07, 2017

New Research Trends Positive for Amazon

Amazon’s potential acquisition of brick-and-mortar grocer Whole Foods is, at this point, old news. Yet Amazon has managed to maintain the momentum generated by the announcement through some newly released third-party research further validating its massive push into the grocery category. Let’s take a look at some highlights.   The Future is Bright Especially relevant in terms of the acquisition is a poll by ChargeItSpot, which found 62 percent [...]

13 07, 2017

Prime Day Quickly Becoming A Mandate for Retailers

Consumers and vendors alike should probably mark the second week of July on their 2018 calendars now. Black Friday and Cyber Monday were the biggest shopping events of the year, but in its short three-year history many believe Amazon’s Prime Day has already taken over. Earlier this week, Amazon hosted this year’s 30-hour event, featuring round-the-clock deals that rivaled those of the best offered during the holidays. And because [...]

7 07, 2017

Merry Prime Day! 3 Tactics Vendors Can Use To Make The Most of Amazon’s Epic Day of Deals

What happens when the world’s largest ecommerce company creates its own holiday? Lots and lots of shopping. In 2015, Amazon celebrated its 20th anniversary with the firstPrime Day, with the goal of driving Amazon Prime memberships and stimulating shopping among existing prime members. The following year, Prime Day 2016 produced Amazon’s biggest sales day ever, with more than a half billion dollars in sales, according to FBIC. With a [...]