18 05, 2018

Frequently Asked Questions about Amazon Store Insights

Earlier this week we dove into how to use some of the newly updated Amazon Store Insights, and wanted to share some FAQ some our clients are inquiring about: Some data in the analytics dashboard is not available. Why is that? As we add information on your store performance over time, there could be instances where data is not available. Known reasons are: Units and sales data are only [...]

14 05, 2018

Updated Amazon Store Insights

Last year, Amazon rolled out their updated version of a brand page, allowing brands to create their own, templated micro-website within Amazon. Our design team could not wait to jump on this opportunity and start creating custom Amazon Stores to enhance our client’s brand presence and consistency on Amazon. Stores are multipage micro-sites that allow brands to custom design and choose products to feature and explain more about their [...]

9 05, 2018

Preparing for Prime Day: Using AMS to Leverage Lightning Deals

With increased traffic to Amazon due to the Prime Day deals, it would be a major missed opportunity not to be advertising your brand, all products, and especially your lightning deals during Amazon’s peak. That would be like a major toy brand opting out of advertising during the Christmas holiday season and still expecting dramatic, increased sales.Marketplace Strategy has a few tips in how to prepare your campaigns and AMS [...]

4 05, 2018

April Amazon Recap

From getting new MPS team merch to planning our next Webinar, Advanced Amazon Advertising Strategies to Maximize ROI, April was a fun-filled month for the MPS Team! Check out all the thought-provoking articles and changes to Amazon that had our office abuzz this past month. Key Industry Happenings & Platform Updates In mid-April, Amazon started publishing the criteria for the coveted "Amazon’s Choice” badge on product detail pages. Next to [...]

2 05, 2018

Preparing for Prime Day: Strategically Submitting Deals

Amazon’s Prime Day, their annual cyber holiday featuring around-the-clock deals that rival those offered on Black Friday and Cyber Monday, is set to take place once again during the second week of July. Prime Day has seen increased sales each year since its creation in 2015, with 2017’s Prime Day finishing with a record-breaking 60% YoY increase. Amazon said in its press release following the event Prime Day, “grew [...]