19 01, 2018

New Amazon Marketing Services Reporting and Platform Updates – January 2018

Amazon Marketing Services (AMS), Amazon’s pay-per-click advertising platform, has always lagged behind its peers in its ability to generate insightful and actionable reports. Anyone who leverages the marketing tool will tell you it is crucial to a well-rounded Amazon sales strategy, but they also will be quick to detail the frustration they experience with the platform’s lack of reporting features. From not being able to pull account-level spend and [...]

16 01, 2018

4 Signs You May Need an Amazon Partner

No matter the category, Amazon is competitive and only growing more cutthroat by the day. As brands become savvier on the platform, and hordes of white-labeled products ship in from overseas, those who come out on top will be the brands that truly understand how success is attained on the ever-changing platform. There is increasingly complex strategy behind it all, and those that waste precious resources optimizing product descriptions [...]

9 10, 2017

5 Reasons (Besides Price) Not to Let Third Parties Run Free on Amazon

Frustrated with the inability to stop third parties from selling their products on Amazon’s open marketplace, many brands have resorted to a “resistance is futile,” laissez faire approach to combatting the issue. But as the platform continues to evolve and more third parties emerge with substantial presences on Amazon, more vital implications have surfaced that should be a red flag for brands to take a more aggressive approach at [...]

17 09, 2017

Bezos Launching an Epic Bidding War for Second Headquarters

It’s being called, “the trophy of the decade.” Amazon CEO Jeff Bezos set off what’s likely to be a bidding war that more resembles one to host a World Cup rather than a corporation’s second headquarters two weeks ago in announcing the search for the e-commerce mammoth’s new, second home. Within hours, cities all over North America, including Chicago, Dallas, San Antonio, Houston, Kansas City, Sacramento, the Twin Cities, [...]

30 08, 2017

Amazon’s New Technical Expectation

A simple browse through just about any product category on Amazon will clearly show that more brands than ever are taking an active role in controlling their customer experience on the channel. Aside from ensuring a positive reflection of the brand, they’ve also have focused on tackling any issues that could negatively affect the consumer experience and subsequent conversion rates. The third-party marketplace (combined with Amazon’s bare-minimum approach to [...]