9 10, 2017

5 Reasons (Besides Price) Not to Let Third Parties Run Free on Amazon

Frustrated with the inability to stop third parties from selling their products on Amazon’s open marketplace, many brands have resorted to a “resistance is futile,” laissez faire approach to combatting the issue. But as the platform continues to evolve and more third parties emerge with substantial presences on Amazon, more vital implications have surfaced that should be a red flag for brands to take a more aggressive approach at [...]

17 09, 2017

Bezos Launching an Epic Bidding War for Second Headquarters

It’s being called, “the trophy of the decade.” Amazon CEO Jeff Bezos set off what’s likely to be a bidding war that more resembles one to host a World Cup rather than a corporation’s second headquarters two weeks ago in announcing the search for the e-commerce mammoth’s new, second home. Within hours, cities all over North America, including Chicago, Dallas, San Antonio, Houston, Kansas City, Sacramento, the Twin Cities, [...]

30 08, 2017

Amazon’s New Technical Expectation

A simple browse through just about any product category on Amazon will clearly show that more brands than ever are taking an active role in controlling their customer experience on the channel. Aside from ensuring a positive reflection of the brand, they’ve also have focused on tackling any issues that could negatively affect the consumer experience and subsequent conversion rates. The third-party marketplace (combined with Amazon’s bare-minimum approach to [...]

22 08, 2017

Our Experience with Amazon Warehouse Deals

The Internet is a book of secrets and Amazon is just one chapter within the 12-part series. Within this Amazon chapter, there are tons of little hints here and there about how to save on shipping costs, how to pin sellers against each other to receive a lower price point than what is advertised, and even which holidays are best to make big-item purchases. One of the lesser-publicized features of [...]

10 08, 2017

Basic to the Basics: Anatomy of an Amazon Product Detail Page

Much like traditional search engines, when customers search for a product on Amazon, search results populate as a list with products sorted by relevance. Each product is displayed with its title, primary image, pricing, a star rating between one and five (from customer reviews), the quantity of reviews, and details about shipping. Amazon search rankings depend primarily on sales, search relevance, and click-through rate. Amazon also populates search results [...]