August 13, 2018

Amazon’s New Unified Ad Platform Offers Great Benefits

The differences between managing AMS campaigns in both Vendor and Seller Central would strike anyone exclusively familiar with one platform as puzzling and lacking purpose, especially considering that so many brands have taken a hybrid approach and are utilizing both platforms to get the best of both worlds and maximize results. From campaign types, to campaign structure, to reporting capabilities, you’d expect it to be more streamlined and consistent, since...

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August 7, 2018

SocialCode Acquires Marketplace Strategy, an Amazon Sales Agency

Acquisition Bolsters SocialCode’s Full Service Offering on Amazon, Walmart,, Home Depot, and Wayfair NEW YORK, NY – (August 7, 2018) – SocialCode, the leader in digital media marketing solutions, today announced it has acquired Marketplace Strategy (MPS), a Cleveland-based leading Amazon sales acceleration agency. With a proven capability on most of the major social platforms, including Facebook, Google and YouTube, SocialCode is accelerating its Amazon offering with this acquisition....

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August 6, 2018

Prepare for the Holiday Rush: 4 Ways to Optimize your Amazon Creative for the Holidays

The holidays already? Q3 is here and consumer brands are already ramping up their ecommerce marketing strategies in plans to deck the halls on their websites, social media, and general digital presence. Just as important, though, is your Amazon strategy; according to eMarketer’s latest forecast Amazon now has nearly 50% of US ecommerce market. Overall, always optimize all of your content (titles, descriptions, etc.) and creative assets (product images, store,...

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August 2, 2018

Best Seller Badges

WHAT IS AMAZON’S BEST SELLER BADGE: Amazon’s Best Seller Badge is a little orange icon awarded to products that perform exactly as the name states – they are best sellers in their respective category as it relates to sales velocity. WHO IS ELIGIBLE TO EARN THE BEST SELLER BADGE: Any seller who lists products on Amazon are eligible to earn the Best Seller Badge on their product(s). WHERE CAN YOU...

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July 26, 2018

Amazon Announces Second Quarter Sales up 39% to $52.9 Billion

[Press Release], Inc. (NASDAQ: AMZN) today announced financial results for its second quarter ended June 30, 2018. Operating cash flow increased 22% to $21.8 billion for the trailing twelve months, compared with $17.8 billion for the trailing twelve months ended June 30, 2017. Free cash flow increased to $10.4 billion for the trailing twelve months, compared with $9.6 billion for the trailing twelve months ended June 30, 2017. Free cash flow less lease principal repayments decreased to $4.1 billion for the trailing twelve...

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July 17, 2018

Prime Day 2018 Update: Small and Medium-Sized Businesses Worldwide Have Exceeded More Than $1 Billion in Sales

Prime Day sales in the U.S. continue to be bigger than ever - in fact, in the first 10 hours, Prime Day grew even faster, year-over-year, than the first 10 hours last year For the first time, Prime members celebrated Prime Day at Whole Foods Market where they saved millions of dollars with extra Prime Day deals Toshiba 50-inch 4K Ultra HD Fire TV Edition has sold out, making it the best-selling TV deal in Amazon history, and...

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July 10, 2018

June Amazon Recap

June flew by and we are already well into July, the month that holds the internet’s largest online shopping event – Amazon Prime Day! Here at Marketplace Strategy, that’s a major holiday. And this year, it is more exciting than ever because Prime Day is not only one day—it’s a 72 hour event! We’ve been busy gearing up all of our accounts for the big event and ensuring everyone’s Lightning Deals,...

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July 5, 2018

Amazon Prime Day 2018 Revealed

The date has (finally) been announced: Prime Day is July 16-18. This year, the event will run for 36 hours instead of 30—giving Prime members more time to browse and buy, and you more time to drive sales on Amazon. With a date solidified, now all of our strategic planning is in go-mode to make this the best year of Prime Day sales for your brand. Check out our Preparing for...

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July 3, 2018

Optimizing Your AMS Account: Actionable Tactic #1

Over the next few weeks, Marketplace Strategy will be sharing a few actionable tactics on how to optimize your Amazon Marketing Services (AMS) account utilizing our best practices. The first tactic is organic product prioritization in customer search results. The goal in doing this is to utilize AMS to drive increased organic keyword rankings for long-term ROAS improvements, which requires focusing on two key factors in campaign creation: building profitable...

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June 18, 2018

Transitioning your Branding to Amazon

This might sound like common sense to most, but a trend we've seen when a brand starts treating Amazon as a marketing tool is they often forget to transfer over their traditional brand elements. Transitioning your brand to Amazon is not as hard as you might think. Take inspiration from your existing digital presence: your website, your current digital marketing, and your social media. These existing assets almost always translate...

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