18 06, 2018

Transitioning your Branding to Amazon

This might sound like common sense to most, but a trend we've seen when a brand starts treating Amazon as a marketing tool is they often forget to transfer over their traditional brand elements. Transitioning your brand to Amazon is not as hard as you might think. Take inspiration from your existing digital presence: your website, your current digital marketing, and your social media. These existing assets almost always [...]

14 06, 2018

Guide to Keyword Strategy on Amazon

With most product searches now starting on Amazon over Google and other search engines, product listings must be optimized with the Amazon searcher and algorithm in mind to be competitive in the search results. Amazon’s A9 algorithm is built to show the most relevant and best performing products, no matter the seller – making keyword research and optimizing for the Amazon shopper, and their search intent, incredibly important for [...]

11 06, 2018

Varieties of Product Images

With product photography, a little bit of Adobe Photoshop, stock photos, and eye catching typography, your brand can make an impact on Amazon. Here a few surefire tips on enhancing product images that brands can utilize product images to increase brand awareness, product knowledge, and increased conversion rates. 1. The first image on Amazon is the Main image on a white background. If you are selling a pack, this [...]

7 06, 2018

Enhanced Brand Content Gets an Enhancement

In the ever-evolving world of Amazon platforms, Seller Central made yet another change on the path to mirror Vendor Central this week by giving their Enhanced Brand Content (EBC) an “enhancement” in its offerings. Back in December, Seller Central rolled out new modular layouts and expanded the template layout options available to Sellers. This week, Amazon added two new features. These two features provide more content options to help inform customers [...]

3 06, 2018

May Amazon Recap

May was another monumental month for MPS, from hosting another webinar in our Amazon Vendor Strategy Series, Advanced Amazon Advertising Strategies to Maximize ROI, to announcing that our office will be expanding to a second floor, and enjoying the sunny days and NBA Playoffs (kind of enjoying), there’s never a dull moment around this office! Check out the latest updates and articles we’ve been talking about. Key Industry Happenings [...]