Amazon Doesn’t Care About Your Famous Brand Name

No matter what a brand sells, one of the most significant differences between traditional brick-and-mortar and Amazon is the fundamentally different path by which success is attained. For years, large brands ruled their category thanks simply to long-standing relationships with national retailers, who carefully controlled what they carried and how much of their shelves were devoted to a particular brand. This handshake economy created an environment where large brands [...]