About Jeff Walcoff

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So far Jeff Walcoff has created 27 blog entries.
30 08, 2017

Amazon’s New Technical Expectation

A simple browse through just about any product category on Amazon will clearly show that more brands than ever are taking an active role in controlling their customer experience on the channel. Aside from ensuring a positive reflection of the brand, they’ve also have focused on tackling any issues that could negatively affect the consumer experience and subsequent conversion rates. The third-party marketplace (combined with Amazon’s bare-minimum approach to [...]

22 08, 2017

Our Experience with Amazon Warehouse Deals

The Internet is a book of secrets and Amazon is just one chapter within the 12-part series. Within this Amazon chapter, there are tons of little hints here and there about how to save on shipping costs, how to pin sellers against each other to receive a lower price point than what is advertised, and even which holidays are best to make big-item purchases. One of the lesser-publicized features of [...]

10 08, 2017

Basic to the Basics: Anatomy of an Amazon Product Detail Page

Much like traditional search engines, when customers search for a product on Amazon, search results populate as a list with products sorted by relevance. Each product is displayed with its title, primary image, pricing, a star rating between one and five (from customer reviews), the quantity of reviews, and details about shipping. Amazon search rankings depend primarily on sales, search relevance, and click-through rate. Amazon also populates search results [...]

31 07, 2017

Boring Brand Page No More: Introducing Amazon Stores

No longer will brands be confined to the simple constraints of an AMS Brand Page to showcase themselves on Amazon. Amazon recently announced the creation of Amazon Stores: a free, self-service tool allowing brands to create single and multi-page “stores” on Amazon to showcase their brand and collections of their products. Amazon Stores is designed for web on desktop, mobile, and tablet, allowing consumers to shop a brand across [...]

19 07, 2017

New Research Trends Positive for Amazon

Amazon’s potential acquisition of brick-and-mortar grocer Whole Foods is, at this point, old news. Yet Amazon has managed to maintain the momentum generated by the announcement through some newly released third-party research further validating its massive push into the grocery category. Let’s take a look at some highlights.   The Future is Bright Especially relevant in terms of the acquisition is a poll by ChargeItSpot, which found 62 percent [...]