About Jeff Walcoff

This author has not yet filled in any details.
So far Jeff Walcoff has created 27 blog entries.
13 07, 2017

Prime Day Quickly Becoming A Mandate for Retailers

Consumers and vendors alike should probably mark the second week of July on their 2018 calendars now. Black Friday and Cyber Monday were the biggest shopping events of the year, but in its short three-year history many believe Amazon’s Prime Day has already taken over. Earlier this week, Amazon hosted this year’s 30-hour event, featuring round-the-clock deals that rivaled those of the best offered during the holidays. And because [...]

7 07, 2017

Merry Prime Day! 3 Tactics Vendors Can Use To Make The Most of Amazon’s Epic Day of Deals

What happens when the world’s largest ecommerce company creates its own holiday? Lots and lots of shopping. In 2015, Amazon celebrated its 20th anniversary with the firstPrime Day, with the goal of driving Amazon Prime memberships and stimulating shopping among existing prime members. The following year, Prime Day 2016 produced Amazon’s biggest sales day ever, with more than a half billion dollars in sales, according to FBIC. With a [...]

30 06, 2017

Amazon’s New Fitting Room & How it Compares with the Competition

As far as e-commerce has come in growing consumer confidence when it comes to purchasing a product prior to seeing it in person, there are a few categories where the in-store experience has been far more difficult to replicate. This is especially the case in the world of fashion and apparel, where consumer desire to touch and feel the product is more relevant, and where size and fit can [...]

23 06, 2017

Amazon’s Acquisition of Whole Foods – Return of the Milkman?

Just when you thought the good old days of daily delivery from the milkman and fresh bread brought to the doorstep was becoming a story from your grandparent’s past, Amazon’s quest to be everyone’s grocery store may well, in some sense, make that a reality again. On Friday, Amazon dominated pre-weekend headlines by announcing its plan to acquire supermarket chain Whole Foods Inc. for $42 a share, a cash [...]

15 06, 2017

3 Vital Guidelines to Follow When Creating A+ Pages

A+ Pages provide prospective customers with engaging and meaningful product information, helping them make informed buying decisions. By educating the consumer about your product and brand, A+ Page content can increase sales on average 3-10%, according to Amazon. In order to create a well-designed, fully developed, and highly effective A+ Page—and in turn increase conversion rates—follow these 3 vital guidelines: 1) Design A+ Pages with Highly Visual Content Leverage [...]