About Jeff Walcoff

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So far Jeff Walcoff has created 27 blog entries.
7 06, 2017

Amazon at IRCE 2017: Marketplace Strategy’s Take

  With the power and influence of Amazon in e-commerce seemingly clearer than ever, it’s no wonder the Internet Retailer Conference + Exhibition – taking place this week in Chicago – devoted an entire track on the first day to the platform. The track included several relevant topics that surely aided the e-commerce, marketing, and sales executives in attendance. Being that IRCE felt those topics were important enough to [...]

16 05, 2017

Amazon Doesn’t Care About Your Famous Brand Name

No matter what a brand sells, one of the most significant differences between traditional brick-and-mortar and Amazon is the fundamentally different path by which success is attained. For years, large brands ruled their category thanks simply to long-standing relationships with national retailers, who carefully controlled what they carried and how much of their shelves were devoted to a particular brand. This handshake economy created an environment where large brands [...]

28 04, 2017

Is Your Amazon Strategy Leaving Revenue on the Table?

Given Amazon is one of the fastest-growing retailers on earth, the trust and responsibility brands place in the hands of the team – whether internal or external -- managing their presence on the channel is immense. For those lacking the internal resources or bandwidth to give Amazon the attention it deserves, there’s an array of organizations that will offer to manage a company’s strategy and account. Old-fashioned retail brokers [...]

21 04, 2017

The Secret to More Product Reviews? Sell More

In the conversations we have every day with brands surrounding their pain points on Amazon and where they’re looking to improve, there’s a wide array of issues we hear.It seems, though, regardless of a company’s maturity on Amazon - whether they’re earning hundreds or millions of dollars per month - inevitably the subject of review acquisition comes up.“How can I get more quality reviews?” is simply a question just about [...]

12 04, 2017

Why Amazon’s Deal With The NFL Means More Than You Think

There’s little question the big fish in broadcasting rights – at least here in the United States -- is the National Football League. NBC, Fox, CBS, and ESPN are paying a combined $39.6 billion for the broadcast rights to the league’s games from 2014-2022. As a comparison, three networks paid less than a third of that ($12.4 billion) to broadcast Major League Baseball games for nearly the same timeframe. [...]