About Sam Jennings

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So far Sam Jennings has created 5 blog entries.
16 01, 2018

4 Signs You May Need an Amazon Partner

No matter the category, Amazon is competitive and only growing more cutthroat by the day. As brands become savvier on the platform, and hordes of white-labeled products ship in from overseas, those who come out on top will be the brands that truly understand how success is attained on the ever-changing platform. There is increasingly complex strategy behind it all, and those that waste precious resources optimizing product descriptions [...]

24 03, 2017

4 Seller Central Advantages (That May Make You Consider a Hybrid Model)

As brands invest more in Amazon and begin to develop a strategic presence in the marketplace, a growing number of Vendors are exploring the utilization of Seller Central.Using a combination of Vendor Central and Seller Central – an Amazon ‘hybrid’ model – allows brands to reap the benefits of both platforms.The comparison of Seller Central vs Vendor Central is an often-discussed topic, and for good reason. There is a long [...]

2 03, 2017

Why it’s Critical for Grocery Brands to Push Amazon in 2017

It is no secret Amazon is dominating the retail space, but their next target may come as a bit of a surprise. Mr. Bezos has set his eyes on the $795 billion U.S. food and beverage grocery market. While the grocery market is only growing at about 2 percent per year, Cowen & Company projects the grocery category on Amazon will grow 22 percent per year over the next [...]

27 01, 2017

3 Ways Amazon Vendors Can Utilize Seller Central to Grow Sales & Profitability

As brands invest more in Amazon and begin to develop a strategic presence in the marketplace, a growing number of Vendors are exploring the utilization of Seller Central. Using a combination of Vendor Central and Seller Central – an Amazon “hybrid model” – allows brands to reap the benefits of both. The advantages and disadvantages of each platform vs. the others an often-discussed topic, and for good reason. There [...]

16 01, 2017

3 Changes to Amazon in 2016 that Consumer Brands Must Know

Amazon is an ever-changing force and it seems they received an unprecedented amount of attention in the news in 2016. From research stating that the marketplace now commands 55% of online product searches to their first commercial drone delivery, it seems their reach and growth won’t be slowed anytime soon. This is great news for consumer brands selling on Amazon – if they are willing to evolve with the changes [...]