About Sam Jennings

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So far Sam Jennings has created 4 blog entries.
24 03, 2017

4 Seller Central Advantages (That May Make You Consider a Hybrid Model)

As brands invest more in Amazon and begin to develop a strategic presence in the marketplace, a growing number of Vendors are exploring the utilization of Seller Central.Using a combination of Vendor Central and Seller Central – an Amazon ‘hybrid’ model – allows brands to reap the benefits of both platforms.The comparison of Seller Central vs Vendor Central is an often-discussed topic, and for good reason. There is a long [...]

2 03, 2017

Why it’s Critical for Grocery Brands to Push Amazon in 2017

It is no secret Amazon is dominating the retail space, but their next target may come as a bit of a surprise. Mr. Bezos has set his eyes on the $795 billion U.S. food and beverage grocery market. While the grocery market is only growing at about 2 percent per year, Cowen & Company projects the grocery category on Amazon will grow 22 percent per year over the next [...]

27 01, 2017

3 Ways Amazon Vendors Can Utilize Seller Central to Grow Sales & Profitability

As brands invest more in Amazon and begin to develop a strategic presence in the marketplace, a growing number of Vendors are exploring the utilization of Seller Central. Using a combination of Vendor Central and Seller Central – an Amazon “hybrid model” – allows brands to reap the benefits of both. The advantages and disadvantages of each platform vs. the others an often-discussed topic, and for good reason. There [...]

16 01, 2017

3 Changes to Amazon in 2016 that Consumer Brands Must Know

Amazon is an ever-changing force and it seems they received an unprecedented amount of attention in the news in 2016. From research stating that the marketplace now commands 55% of online product searches to their first commercial drone delivery, it seems their reach and growth won’t be slowed anytime soon. This is great news for consumer brands selling on Amazon – if they are willing to evolve with the changes [...]