About Sam Jennings

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So far Sam Jennings has created 21 blog entries.
9 04, 2018

The Nuances of Amazon’s Variation Model Types

Recently when creating a series of product variations, I ran into a string of issues in which titles didn't display as I intended. After a few moments of frustration, I quickly learned this is because Amazon has two types of variation display models: DCM and DPM. Display Parent Model (DPM) means that the title displayed will be that of the parent variation, regardless of which variation is chosen. Display [...]

3 04, 2018

March Amazon Recap

March was an exciting month, with Amazon in the news often, as usual. They made changes to existing Amazon programs, were blamed for the downfall of a toys retail giant – business as usual in Seattle! Here at MPS, we spent a lot of time in March developing and presenting our Amazon Vendor Strategy webinar: Increasing Sales and Maximizing Profitability Through the Hybrid Model. If you missed it, click [...]

30 03, 2018

Four Steps to Perform an Amazon Vendor Central vs Seller Central Profitability Analysis

Last week, our team presented the first webinar in our Vendor Strategy series: Increasing Sales and Maximizing Profitability Through the Hybrid Model. This was an in-depth look at the differences between Vendor Central and Seller Central and why a 1P (First Party), might consider leveraging the 3P (Third Party) platform to gain market share and increase profits. Click here to check it out if you weren’t able to tune [...]

22 03, 2018

Guide to Product Variations on Amazon

When you walk down a store aisle, what do you see? Products lined from floor to ceiling with brands pulling you in, giving you options to discover and compare. As a brand, you want to combat the competition – providing the customer with all possible options organized together in one place, so they have no reason to look elsewhere. Comparable to merchandising a store floor, variating products together on [...]

14 03, 2018

Three Observations from 2018 Expo West

Marketplace Strategy planted its flag in Anaheim last week at Expo West, one of the largest natural foods conferences in the world. Amongst rows and rows of endless kombucha, jerky, cold-pressed coffee, and beef broth brands, we had our fair share of conversations with grocery and personal care companies, and came away with a few standout trends: Amazon is no longer sneaking up on anyone. Even a year ago, [...]