13 07, 2018

June Amazon Recap

June flew by and we are already well into July, the month that holds the internet’s largest online shopping event – Amazon Prime Day! Here at Marketplace Strategy, that’s a major holiday. And this year, it is more exciting than ever because Prime Day is not only one day—it’s a 72 hour event! We’ve been busy gearing up all of our accounts for the big event and ensuring everyone’s [...]

10 07, 2018

Upcoming Webinar: New Amazon Research Trends and What They Mean for the Future of your Brand’s Strategy

Join us on Thursday, July 26, 2018 for the third webinar in our Amazon Vendor Strategy series in partnership with Edgewater Research. We will be analyzing Edgewater's latest research findings on how they will impact the future of brands on the platform and what brands should be doing today to stay ahead of the curve and be prepared. Topics covered on this webinar: Advertising- Amazon advertising operating profit could exceed [...]

5 07, 2018

Amazon Prime Day 2018 Revealed

The date has (finally) been announced: Prime Day is July 16-18. This year, the event will run for 36 hours instead of 30—giving Prime members more time to browse and buy, and you more time to drive sales on Amazon. With a date solidified, now all of our strategic planning is in go-mode to make this the best year of Prime Day sales for your brand. Check out our Preparing [...]

3 07, 2018

Optimizing Your AMS Account: Actionable Tactic #1

Over the next few weeks, Marketplace Strategy will be sharing a few actionable tactics on how to optimize your Amazon Marketing Services (AMS) account utilizing our best practices. The first tactic is organic product prioritization in customer search results. The goal in doing this is to utilize AMS to drive increased organic keyword rankings for long-term ROAS improvements, which requires focusing on two key factors in campaign creation: building [...]

18 06, 2018

Transitioning your Branding to Amazon

This might sound like common sense to most, but a trend we've seen when a brand starts treating Amazon as a marketing tool is they often forget to transfer over their traditional brand elements. Transitioning your brand to Amazon is not as hard as you might think. Take inspiration from your existing digital presence: your website, your current digital marketing, and your social media. These existing assets almost always [...]