31 07, 2017

Boring Brand Page No More: Introducing Amazon Stores

No longer will brands be confined to the simple constraints of an AMS Brand Page to showcase themselves on Amazon. Amazon recently announced the creation of Amazon Stores: a free, self-service tool allowing brands to create single and multi-page “stores” on Amazon to showcase their brand and collections of their products. Amazon Stores is designed for web on desktop, mobile, and tablet, allowing consumers to shop a brand across [...]

19 07, 2017

New Research Trends Positive for Amazon

Amazon’s potential acquisition of brick-and-mortar grocer Whole Foods is, at this point, old news. Yet Amazon has managed to maintain the momentum generated by the announcement through some newly released third-party research further validating its massive push into the grocery category. Let’s take a look at some highlights.   The Future is Bright Especially relevant in terms of the acquisition is a poll by ChargeItSpot, which found 62 percent [...]

13 07, 2017

Prime Day Quickly Becoming A Mandate for Retailers

Consumers and vendors alike should probably mark the second week of July on their 2018 calendars now. Black Friday and Cyber Monday were the biggest shopping events of the year, but in its short three-year history many believe Amazon’s Prime Day has already taken over. Earlier this week, Amazon hosted this year’s 30-hour event, featuring round-the-clock deals that rivaled those of the best offered during the holidays. And because [...]

7 07, 2017

Merry Prime Day! 3 Tactics Vendors Can Use To Make The Most of Amazon’s Epic Day of Deals

What happens when the world’s largest ecommerce company creates its own holiday? Lots and lots of shopping. In 2015, Amazon celebrated its 20th anniversary with the firstPrime Day, with the goal of driving Amazon Prime memberships and stimulating shopping among existing prime members. The following year, Prime Day 2016 produced Amazon’s biggest sales day ever, with more than a half billion dollars in sales, according to FBIC. With a [...]

30 06, 2017

Amazon’s New Fitting Room & How it Compares with the Competition

As far as e-commerce has come in growing consumer confidence when it comes to purchasing a product prior to seeing it in person, there are a few categories where the in-store experience has been far more difficult to replicate. This is especially the case in the world of fashion and apparel, where consumer desire to touch and feel the product is more relevant, and where size and fit can [...]