24 03, 2017

4 Seller Central Advantages (That May Make You Consider a Hybrid Model)

As brands invest more in Amazon and begin to develop a strategic presence in the marketplace, a growing number of Vendors are exploring the utilization of Seller Central.Using a combination of Vendor Central and Seller Central – an Amazon ‘hybrid’ model – allows brands to reap the benefits of both platforms.The comparison of Seller Central vs Vendor Central is an often-discussed topic, and for good reason. There is a long [...]

20 03, 2017

3 Ways to Increase the Benefits of Your A+ Pages

A+ Pages (for the most part) aren’t free. In that respect, they’re unique to any other element of the Amazon product page. For that reason, there’s a similarly unique need to substantiate their ‘purchase’ by maximizing their potential impact. By nature, A+ Pages assist in adding relevant content to assist in organic search, and they’re typically used on some level to add a branded look and feel to the [...]

14 03, 2017

5 Things You Won’t Believe You Can Buy on Amazon

With Amazon’s product library and breadth of services already massive and expanding by the day, we’re starting to see more items offered that many of us may have never thought would be available for purchase online. But nonetheless, Amazon always manages to surprise us. Here are a few perhaps unexpected things currently available to Amazon consumers:   1) Ice Cream Thanks to Amazon Prime Now & AmazonFresh (along with [...]

10 03, 2017

Macy’s CFO: It’s Not Amazon

A quick follow-up from our post yesterday. Supporting our perspective that Amazon isn’t the villain behind the decline of major brick-and-mortar department stores, a most unlikely but very reliable voice has stepped out to clear the air. On Wednesday at the UBS Consumer & Retail Conference in Boston, Macy’s CFO Karen Hoguet said it’s not Amazon, but rather off-price chains like TJX, Burlington, and Ross that are doing the most [...]

8 03, 2017

Amazon Mustn’t Apologize for it’s Success

For many of us, rooting for the underdog is almost second-nature. We do it as sports fans, or when watching our favorite reality TV show. The same can often be said for business, where – sometimes rightfully so – there’s can be an innate weariness and distrust for the “big guy.” Ever since the days of J.P. Morgan and Teddy Roosevelt, there’s a tendency to look at the company making [...]