14 06, 2018

Guide to Keyword Strategy on Amazon

With most product searches now starting on Amazon over Google and other search engines, product listings must be optimized with the Amazon searcher and algorithm in mind to be competitive in the search results. Amazon’s A9 algorithm is built to show the most relevant and best performing products, no matter the seller – making keyword research and optimizing for the Amazon shopper, and their search intent, incredibly important for [...]

11 06, 2018

Varieties of Product Images

With product photography, a little bit of Adobe Photoshop, stock photos, and eye catching typography, your brand can make an impact on Amazon. Here a few surefire tips on enhancing product images that brands can utilize product images to increase brand awareness, product knowledge, and increased conversion rates. 1. The first image on Amazon is the Main image on a white background. If you are selling a pack, this [...]

7 06, 2018

Enhanced Brand Content Gets an Enhancement

In the ever-evolving world of Amazon platforms, Seller Central made yet another change on the path to mirror Vendor Central this week by giving their Enhanced Brand Content (EBC) an “enhancement” in its offerings. Back in December, Seller Central rolled out new modular layouts and expanded the template layout options available to Sellers. This week, Amazon added two new features. These two features provide more content options to help inform customers [...]

3 06, 2018

May Amazon Recap

May was another monumental month for MPS, from hosting another webinar in our Amazon Vendor Strategy Series, Advanced Amazon Advertising Strategies to Maximize ROI, to announcing that our office will be expanding to a second floor, and enjoying the sunny days and NBA Playoffs (kind of enjoying), there’s never a dull moment around this office! Check out the latest updates and articles we’ve been talking about. Key Industry Happenings [...]

31 05, 2018

Leveraging the AMS Bulk Operations Tool

Whether you are a seasoned veteran or new to the world of Amazon Marketing Services, one thing is certain – managing a bulky portfolio of campaigns can be time consuming.  Pouring through numerous campaigns and seeking out keyword optimizations, tweaking daily budgets, match type bids, etc. can be an overwhelming undertaking.  Even once you do have the ideal optimizations lined up to implement, it can be painstaking to look [...]