August 2, 2018

Best Seller Badges

WHAT IS AMAZON’S BEST SELLER BADGE: Amazon’s Best Seller Badge is a little orange icon awarded to products that perform exactly as the name states – they are best sellers in their respective category as it relates to sales velocity....

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July 26, 2018

Amazon Announces Second Quarter Sales up 39% to $52.9 Billion

[Press Release], Inc. (NASDAQ: AMZN) today announced financial results for its second quarter ended June 30, 2018. Operating cash flow increased 22% to $21.8 billion for the trailing twelve months, compared with $17.8 billion for the trailing twelve months ended June 30, 2017. Free cash flow...

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July 10, 2018

June Amazon Recap

June flew by and we are already well into July, the month that holds the internet’s largest online shopping event – Amazon Prime Day! Here at Marketplace Strategy, that’s a major holiday. And this year, it is more exciting than...

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July 5, 2018

Amazon Prime Day 2018 Revealed

The date has (finally) been announced: Prime Day is July 16-18. This year, the event will run for 36 hours instead of 30—giving Prime members more time to browse and buy, and you more time to drive sales on Amazon....

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July 3, 2018

Optimizing Your AMS Account: Actionable Tactic #1

Over the next few months, Marketplace Strategy will be sharing a few actionable tactics on how to optimize your Amazon Marketing Services (AMS) account utilizing our best practices. The first tactic is organic product prioritization in customer search results. The...

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June 18, 2018

Transitioning your Branding to Amazon

This might sound like common sense to most, but a trend we've seen when a brand starts treating Amazon as a marketing tool is they often forget to transfer over their traditional brand elements. Transitioning your brand to Amazon is...

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June 14, 2018

Guide to Keyword Strategy on Amazon

With most product searches now starting on Amazon over Google and other search engines, product listings must be optimized with the Amazon searcher and algorithm in mind to be competitive in the search results. Amazon’s A9 algorithm is built to...

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June 11, 2018

Varieties of Product Images

With product photography, a little bit of Adobe Photoshop, stock photos, and eye catching typography, your brand can make an impact on Amazon. Here a few surefire tips on enhancing product images that brands can utilize product images to increase...

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June 7, 2018

Enhanced Brand Content Gets an Enhancement

In the ever-evolving world of Amazon platforms, Seller Central made yet another change on the path to mirror Vendor Central this week by giving their Enhanced Brand Content (EBC) an “enhancement” in its offerings. Back in December, Seller Central rolled...

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