23 02, 2017

The Foundational Strategies of “Crushing” Amazon

One of the many ways in which Amazon is revolutionizing retail is by changing the game from one of relationships and handshakes into one of knowledge and strategy. For decades, success in retail has depended upon precious shelf space and being in the good graces of the retailers themselves. Amazon has changed all that by creating a platform that’s no longer about who you know, but how good you are [...]

19 02, 2017

Brand Abduction! The Price of Inaction on Amazon

For traditional brands that drive the vast majority of their revenue through traditional brick-and-mortar channels, e-commerce and Amazon may still be an afterthought. Yet, a major misconception about Amazon is that the cost of not playing an active role in the implementation and maintenance of their Amazon strategy is little more than revenue. However, as many brands can attest, an unmonitored Amazon presence is anything [...]

8 02, 2017

No Matter What Wall Street Says, Amazon Is Still Surging

Business news outlets last week erred on the side of painting a disappointing picture for Amazon amid the release of its Q4 earnings report and news the e-etailer came up slightly short on revenue vs. Wall Street analysts’ predictions. What received far less attention, however, was the release of a new study suggesting that Amazon is not only maintaining, but increasing its sizeable lead over its e-commerce competitors. Slice [...]

27 01, 2017

3 Ways Amazon Vendors Can Utilize Seller Central to Grow Sales & Profitability

As brands invest more in Amazon and begin to develop a strategic presence in the marketplace, a growing number of Vendors are exploring the utilization of Seller Central. Using a combination of Vendor Central and Seller Central – an Amazon “hybrid model” – allows brands to reap the benefits of both. The advantages and disadvantages of each platform vs. the others an often-discussed topic, and for good reason. There [...]

19 01, 2017

Driven by Luxury Brands’ Concerns, Amazon Has Counterfeiters in its Crosshairs

Despite its continued, massive growth, one of the few product categories that Amazon has struggled to turn into a true cash-cow has been the luxury goods market. The primary barrier isn’t that consumers are hesitant to purchase high-priced items online, as it may have been a few years ago. The worry is on the merchant’s side. Amazon’s unique structure of allowing wholesalers and independent third-parties to sell on the [...]