23 05, 2018

Preparing for Prime Day: Synergize Your Promotional Strategy

With a deal strategy finalized, and AMS campaigns mapped out and in testing, what else is left to do in preparation for Prime Day? Since Prime Day is now among one of the largest shopping days of the year, it’s imperative for brands to start synergizing promotional strategies across all channels and to sync marketing efforts with the rest of the brand. When it comes to Amazon, we often [...]

18 05, 2018

Frequently Asked Questions about Amazon Store Insights

Earlier this week we dove into how to use some of the newly updated Amazon Store Insights, and wanted to share some FAQ some our clients are inquiring about: Some data in the analytics dashboard is not available. Why is that? As we add information on your store performance over time, there could be instances where data is not available. Known reasons are: Units and sales data are only [...]

14 05, 2018

Updated Amazon Store Insights

Last year, Amazon rolled out their updated version of a brand page, allowing brands to create their own, templated micro-website within Amazon. Our design team could not wait to jump on this opportunity and start creating custom Amazon Stores to enhance our client’s brand presence and consistency on Amazon. Stores are multipage micro-sites that allow brands to custom design and choose products to feature and explain more about their [...]

9 05, 2018

Preparing for Prime Day: Using AMS to Leverage Lightning Deals

With increased traffic to Amazon due to the Prime Day deals, it would be a major missed opportunity not to be advertising your brand, all products, and especially your lightning deals during Amazon’s peak. That would be like a major toy brand opting out of advertising during the Christmas holiday season and still expecting dramatic, increased sales.Marketplace Strategy has a few tips in how to prepare your campaigns and AMS [...]

4 05, 2018

April Amazon Recap

From getting new MPS team merch to planning our next Webinar, Advanced Amazon Advertising Strategies to Maximize ROI, April was a fun-filled month for the MPS Team! Check out all the thought-provoking articles and changes to Amazon that had our office abuzz this past month. Key Industry Happenings & Platform Updates In mid-April, Amazon started publishing the criteria for the coveted "Amazon’s Choice” badge on product detail pages. Next to [...]