May was another monumental month for MPS, from hosting another webinar in our Amazon Vendor Strategy Series, Advanced Amazon Advertising Strategies to Maximize ROI, to announcing that our office will be expanding to a second floor, and enjoying the sunny...
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Whether you are a seasoned veteran or new to the world of Amazon Marketing Services, one thing is certain – managing a bulky portfolio of campaigns can be time consuming. Pouring through numerous campaigns and seeking out keyword optimizations, tweaking...
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With a deal strategy finalized, and AMS campaigns mapped out and in testing, what else is left to do in preparation for Prime Day? Since Prime Day is now among one of the largest shopping days of the year, it’s...
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Earlier this week we dove into how to use some of the newly updated Amazon Store Insights, and wanted to share some FAQ some our clients are inquiring about: Some data in the analytics dashboard is not available. Why is...
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Last year, Amazon rolled out their updated version of a brand page, allowing brands to create their own, templated micro-website within Amazon. Our design team could not wait to jump on this opportunity and start creating custom Amazon Stores to...
Read More With increased traffic to Amazon due to the Prime Day deals, it would be a major missed opportunity not to be advertising your brand, all products, and especially your lightning deals during Amazon’s peak. That would be like a major...
Read More From getting new MPS team merch to planning our next Webinar, Advanced Amazon Advertising Strategies to Maximize ROI, April was a fun-filled month for the MPS Team! Check out all the thought-provoking articles and changes to Amazon that had our...
Read More Amazon’s Prime Day, their annual cyber holiday featuring around-the-clock deals that rival those offered on Black Friday and Cyber Monday, is set to take place once again during the second week of July. Prime Day has seen increased sales each...
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It’s Sunday morning and you’re walking in the park with a friend on the way to lunch. You come upon two elderly men setting up a chess game. Your friend turns to you and offers a challenge: Pick the winner...
Read MoreLet’s face it. With conversions going for pennies, more high-volume, low-funnel traffic than you’ll find anywhere else, and built-in sales attribution that eliminates any need to set up goals or place conversion pixels, Amazon’s paid search campaigns are a...
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