2 03, 2017

Why it’s Critical for Grocery Brands to Push Amazon in 2017

It is no secret Amazon is dominating the retail space, but their next target may come as a bit of a surprise. Mr. Bezos has set his eyes on the $795 billion U.S. food and beverage grocery market. While the grocery market is only growing at about 2 percent per year, Cowen & Company projects the grocery category on Amazon will grow 22 percent per year over the next [...]

1 03, 2017

Channel Conflict is No Longer a Good Excuse for Overlooking E-commerce

In speaking with sales, marketing, and e-commerce executives on a daily basis, we still periodically encounter companies shying away from investing resources into their presence on Amazon due to channel conflict and the reactions it may elicit from long-standing retail partners. For the most part, these companies aren’t living in the Stone Age. These brands usually have a pretty solid understanding of the role Amazon plays in the retail marketplace [...]

23 02, 2017

The Foundational Strategies of “Crushing” Amazon

One of the many ways in which Amazon is revolutionizing retail is by changing the game from one of relationships and handshakes into one of knowledge and strategy. For decades, success in retail has depended upon precious shelf space and being in the good graces of the retailers themselves. Amazon has changed all that by creating a platform that’s no longer about who you know, but how good you are [...]

19 02, 2017

Brand Abduction! The Price of Inaction on Amazon

For traditional brands that drive the vast majority of their revenue through traditional brick-and-mortar channels, e-commerce and Amazon may still be an afterthought. Yet, a major misconception about Amazon is that the cost of not playing an active role in the implementation and maintenance of their Amazon strategy is little more than revenue. However, as many brands can attest, an unmonitored Amazon presence is anything [...]

8 02, 2017

No Matter What Wall Street Says, Amazon Is Still Surging

Business news outlets last week erred on the side of painting a disappointing picture for Amazon amid the release of its Q4 earnings report and news the e-etailer came up slightly short on revenue vs. Wall Street analysts’ predictions. What received far less attention, however, was the release of a new study suggesting that Amazon is not only maintaining, but increasing its sizeable lead over its e-commerce competitors. Slice [...]