15 02, 2018

Amazon to Limit Sellers on Email Follow-up Campaigns

For many of our clients operating on Seller Central, one of the key strategies used to generate seller feedback and customer reviews for products and accounts is utilizing a popular third-party Amazon plug-in called Feedback Genius. Feedback Genius allows Sellers to set up automated email campaigns to send to customers after purchase. Feedback Genius integrates with Amazon to ensure the messages adhere to Amazon’s Global Blacklist and other policies.  [...]

7 02, 2018

Company Culture: Core Values

As a young company, Marketplace Strategy has the unique privilege of being able to develop and fine-tune our mission and core values, to reflect who we are and what we stand for. It’s been an exciting undertaking that we’ve dove into headfirst, starting with a series of meetings during which we made it a priority to discuss what we value, both individually and as a team. We’ll save you [...]

31 01, 2018

The New and Improved Enhanced Brand Content

Christmas came a little late for our designers, but we think presents are good any time of the year! And Amazon has delivered with new “Modular Templates” for Seller Central’s Enhanced Brand Content (EBC). The new templates are very similar to Vendor Central’s basic A+ page modules with a few interesting differences.What is Enhanced Brand Content?EBC allows brand registered Sellers to add branded content and imagery to the product description [...]

26 01, 2018

Amazon’s Captive Team: The Secret Seller Support Dream Team You’ve Been Waiting For

Working in Amazon Seller Central every day can be exhausting. There are constantly issues that require additional support from the Amazon team, from technical errors to edits only Amazon employees have access to make. And if you’re not able to get in touch with the correct person? The issue, which should be an easy fix, only becomes more complicated frustrating. But we’ve found a team that is extremely knowledgeable, [...]

19 01, 2018

New Amazon Marketing Services Reporting and Platform Updates – January 2018

Amazon Marketing Services (AMS), Amazon’s pay-per-click advertising platform, has always lagged behind its peers in its ability to generate insightful and actionable reports. Anyone who leverages the marketing tool will tell you it is crucial to a well-rounded Amazon sales strategy, but they also will be quick to detail the frustration they experience with the platform’s lack of reporting features. From not being able to pull account-level spend and [...]