7 07, 2017

Merry Prime Day! 3 Tactics Vendors Can Use To Make The Most of Amazon’s Epic Day of Deals

What happens when the world’s largest ecommerce company creates its own holiday? Lots and lots of shopping. In 2015, Amazon celebrated its 20th anniversary with the firstPrime Day, with the goal of driving Amazon Prime memberships and stimulating shopping among existing prime members. The following year, Prime Day 2016 produced Amazon’s biggest sales day ever, with more than a half billion dollars in sales, according to FBIC. With a [...]

30 06, 2017

Amazon’s New Fitting Room & How it Compares with the Competition

As far as e-commerce has come in growing consumer confidence when it comes to purchasing a product prior to seeing it in person, there are a few categories where the in-store experience has been far more difficult to replicate. This is especially the case in the world of fashion and apparel, where consumer desire to touch and feel the product is more relevant, and where size and fit can [...]

23 06, 2017

Amazon’s Acquisition of Whole Foods – Return of the Milkman?

Just when you thought the good old days of daily delivery from the milkman and fresh bread brought to the doorstep was becoming a story from your grandparent’s past, Amazon’s quest to be everyone’s grocery store may well, in some sense, make that a reality again. On Friday, Amazon dominated pre-weekend headlines by announcing its plan to acquire supermarket chain Whole Foods Inc. for $42 a share, a cash [...]

15 06, 2017

3 Vital Guidelines to Follow When Creating A+ Pages

A+ Pages provide prospective customers with engaging and meaningful product information, helping them make informed buying decisions. By educating the consumer about your product and brand, A+ Page content can increase sales on average 3-10%, according to Amazon. In order to create a well-designed, fully developed, and highly effective A+ Page—and in turn increase conversion rates—follow these 3 vital guidelines: 1) Design A+ Pages with Highly Visual Content Leverage [...]

7 06, 2017

Amazon at IRCE 2017: Marketplace Strategy’s Take

  With the power and influence of Amazon in e-commerce seemingly clearer than ever, it’s no wonder the Internet Retailer Conference + Exhibition – taking place this week in Chicago – devoted an entire track on the first day to the platform. The track included several relevant topics that surely aided the e-commerce, marketing, and sales executives in attendance. Being that IRCE felt those topics were important enough to [...]