April 9, 2018

The Nuances of Amazon’s Variation Model Types

Recently when creating a series of product variations, I ran into a string of issues in which titles didn't display as I intended. After a few moments of frustration, I quickly learned this is because Amazon has two types of...

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April 3, 2018

March Amazon Recap

March was an exciting month, with Amazon in the news often, as usual. They made changes to existing Amazon programs, were blamed for the downfall of a toys retail giant – business as usual in Seattle! Here at MPS, we...

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March 22, 2018

Guide to Product Variations on Amazon

  When you walk down a store aisle, what do you see? Products lined from floor to ceiling with brands pulling you in, giving you options to discover and compare. As a brand, you want to combat the competition –...

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March 14, 2018

Three Observations from 2018 Expo West

Marketplace Strategy planted its flag in Anaheim last week at Expo West, one of the largest natural foods conferences in the world. Amongst rows and rows of endless kombucha, jerky, cold-pressed coffee, and beef broth brands, we had our fair...

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March 12, 2018

Amazon Retires Vendor Express

Vendor Express, known as the pre-Vendor Central platform, has allowed sellers a way to offer their products wholesale to Amazon without receiving an invitation, contrary to Vendor Central, which is Amazon’s invite-only platform. Vendor Express was free for brands to...

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March 2, 2018

February Amazon Recap

Even during the shortest month of the year, there is no shortage of news and important industry updates! Below are some of the important happenings we’ve been discussing at the MPS office this month. Key Industry Happenings & Platform Updates...

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