16 01, 2018

4 Signs You May Need an Amazon Partner

No matter the category, Amazon is competitive and only growing more cutthroat by the day. As brands become savvier on the platform, and hordes of white-labeled products ship in from overseas, those who come out on top will be the brands that truly understand how success is attained on the ever-changing platform. There is increasingly complex strategy behind it all, and those that waste precious resources optimizing product descriptions [...]

4 01, 2018

Amazon Rolls Out Free A+ Basic Content and Announces Premium A+ Modules

In this day and age nothing seems to be free anymore, but for Amazon Vendors 2018 started off on an uplifting note with the rollout of “free basic A+ page content.” A+ Pages provide prospective customers with engaging and meaningful product information, helping them make informed buying decisions. By educating the consumer about your product and brand, A+ Page content can increase sales on average 3-10%, according to Amazon. [...]

2 01, 2018

January Amazon Recap

Key Industry Happenings & Platform Updates It only took 19 days into the month before Amazon made updates to the AMS platform that completely changes the game. Needless to say, we are giddy. Check out our blog highlighting all the new features and what we think will have the most benefits for our clients: http://bit.ly/2DPSMHz  Looks like you’re ahead of the game, according to PwC! Their recent report, “10 Retailer [...]

9 10, 2017

5 Reasons (Besides Price) Not to Let Third Parties Run Free on Amazon

Frustrated with the inability to stop third parties from selling their products on Amazon’s open marketplace, many brands have resorted to a “resistance is futile,” laissez faire approach to combatting the issue. But as the platform continues to evolve and more third parties emerge with substantial presences on Amazon, more vital implications have surfaced that should be a red flag for brands to take a more aggressive approach at [...]

17 09, 2017

Bezos Launching an Epic Bidding War for Second Headquarters

It’s being called, “the trophy of the decade.” Amazon CEO Jeff Bezos set off what’s likely to be a bidding war that more resembles one to host a World Cup rather than a corporation’s second headquarters two weeks ago in announcing the search for the e-commerce mammoth’s new, second home. Within hours, cities all over North America, including Chicago, Dallas, San Antonio, Houston, Kansas City, Sacramento, the Twin Cities, [...]