12 04, 2017

Why Amazon’s Deal With The NFL Means More Than You Think

There’s little question the big fish in broadcasting rights – at least here in the United States -- is the National Football League. NBC, Fox, CBS, and ESPN are paying a combined $39.6 billion for the broadcast rights to the league’s games from 2014-2022. As a comparison, three networks paid less than a third of that ($12.4 billion) to broadcast Major League Baseball games for nearly the same timeframe. [...]

30 03, 2017

5 Tactics for Brands to Reduce the Impact of 3rd Party Sellers

Third-party sellers have long been a thorn in the side of brands across nearly every product category, and as long as Amazon continues to merge its seller’s marketplace with Amazon Retail, that will likely be the case. Whether it’s retailers who procure a product legitimately, or independent sellers who grabbed a box that fell off a truck, just about anyone is free to sell an item on Amazon. And [...]

24 03, 2017

4 Seller Central Advantages (That May Make You Consider a Hybrid Model)

As brands invest more in Amazon and begin to develop a strategic presence in the marketplace, a growing number of Vendors are exploring the utilization of Seller Central.Using a combination of Vendor Central and Seller Central – an Amazon ‘hybrid’ model – allows brands to reap the benefits of both platforms.The comparison of Seller Central vs Vendor Central is an often-discussed topic, and for good reason. There is a long [...]

20 03, 2017

3 Ways to Increase the Benefits of Your A+ Pages

A+ Pages (for the most part) aren’t free. In that respect, they’re unique to any other element of the Amazon product page. For that reason, there’s a similarly unique need to substantiate their ‘purchase’ by maximizing their potential impact. By nature, A+ Pages assist in adding relevant content to assist in organic search, and they’re typically used on some level to add a branded look and feel to the [...]

14 03, 2017

5 Things You Won’t Believe You Can Buy on Amazon

With Amazon’s product library and breadth of services already massive and expanding by the day, we’re starting to see more items offered that many of us may have never thought would be available for purchase online. But nonetheless, Amazon always manages to surprise us. Here are a few perhaps unexpected things currently available to Amazon consumers:   1) Ice Cream Thanks to Amazon Prime Now & AmazonFresh (along with [...]