16 05, 2017

Amazon Doesn’t Care About Your Famous Brand Name

No matter what a brand sells, one of the most significant differences between traditional brick-and-mortar and Amazon is the fundamentally different path by which success is attained. For years, large brands ruled their category thanks simply to long-standing relationships with national retailers, who carefully controlled what they carried and how much of their shelves were devoted to a particular brand. This handshake economy created an environment where large brands [...]

28 04, 2017

Is Your Amazon Strategy Leaving Revenue on the Table?

Given Amazon is one of the fastest-growing retailers on earth, the trust and responsibility brands place in the hands of the team – whether internal or external -- managing their presence on the channel is immense. For those lacking the internal resources or bandwidth to give Amazon the attention it deserves, there’s an array of organizations that will offer to manage a company’s strategy and account. Old-fashioned retail brokers [...]

21 04, 2017

The Secret to More Product Reviews? Sell More

In the conversations we have every day with brands surrounding their pain points on Amazon and where they’re looking to improve, there’s a wide array of issues we hear.It seems, though, regardless of a company’s maturity on Amazon - whether they’re earning hundreds or millions of dollars per month - inevitably the subject of review acquisition comes up.“How can I get more quality reviews?” is simply a question just about [...]

12 04, 2017

Why Amazon’s Deal With The NFL Means More Than You Think

There’s little question the big fish in broadcasting rights – at least here in the United States -- is the National Football League. NBC, Fox, CBS, and ESPN are paying a combined $39.6 billion for the broadcast rights to the league’s games from 2014-2022. As a comparison, three networks paid less than a third of that ($12.4 billion) to broadcast Major League Baseball games for nearly the same timeframe. [...]

30 03, 2017

5 Tactics for Brands to Reduce the Impact of 3rd Party Sellers

Third-party sellers have long been a thorn in the side of brands across nearly every product category, and as long as Amazon continues to merge its seller’s marketplace with Amazon Retail, that will likely be the case. Whether it’s retailers who procure a product legitimately, or independent sellers who grabbed a box that fell off a truck, just about anyone is free to sell an item on Amazon. And [...]