27 01, 2017

3 Ways Amazon Vendors Can Utilize Seller Central to Grow Sales & Profitability

As brands invest more in Amazon and begin to develop a strategic presence in the marketplace, a growing number of Vendors are exploring the utilization of Seller Central. Using a combination of Vendor Central and Seller Central – an Amazon “hybrid model” – allows brands to reap the benefits of both. The advantages and disadvantages of each platform vs. the others an often-discussed topic, and for good reason. There [...]

19 01, 2017

Driven by Luxury Brands’ Concerns, Amazon Has Counterfeiters in its Crosshairs

Despite its continued, massive growth, one of the few product categories that Amazon has struggled to turn into a true cash-cow has been the luxury goods market. The primary barrier isn’t that consumers are hesitant to purchase high-priced items online, as it may have been a few years ago. The worry is on the merchant’s side. Amazon’s unique structure of allowing wholesalers and independent third-parties to sell on the [...]

16 01, 2017

3 Changes to Amazon in 2016 that Consumer Brands Must Know

Amazon is an ever-changing force and it seems they received an unprecedented amount of attention in the news in 2016. From research stating that the marketplace now commands 55% of online product searches to their first commercial drone delivery, it seems their reach and growth won’t be slowed anytime soon. This is great news for consumer brands selling on Amazon – if they are willing to evolve with the changes [...]

11 01, 2017

Amazon Accepting Food Stamps Could Mean Potentially Billions for Food Brands

Earlier this week, it was announced that starting this summer Amazon will be among a select number of online retailers to begin accepting food stamps via the U.S. Department of Agriculture’s Supplemental Nutrition Assistance Program (SNAP). With the American grocery market and e-commerce platforms growing further intertwined by the day, this was a logical progression by SNAP to bring food stamps into the 21st Century. An estimated 46.5 million [...]

9 01, 2017

Welcome to the Marketplace Strategy Blog

First, we want to take a moment to welcome you to the Marketplace Strategy Blog, and thank you for heading our way. MPS was conceived likely for many of the same reasons your company may be devoting more resources towards Amazon.com: We have seen the massive potential it has in causing significant revenue growth for brands in nearly every consumer category. Furthermore, we see how many organizations are leaving [...]