After decades of working within standard vendor-retailer relationships, many brands and manufacturers have followed a LINEAR approach with Amazon simply due to efficiency and familiarity.
Ultimately, though, Amazon provides far more agility than traditional retailers by offering first-party and third-party models for selling. Through thorough evaluation of these avenues, an organization can choose for themselves which route will be most profitable and ADVANTAGEOUS for their products.
In fact, many brands are now taking this a step further by implementing a hybrid approach that incorporates the best of both models for maximum proficiency.
Our white paper, “Amazon Seller Central vs Vendor Central – A Guide to Choosing the Best Approach” outlines the foundational differences between Vendor Central and Seller Central, allowing your organization to make the best and most informed decision as to how it will engage with Amazon moving forward.