MPS Approach

• 

  Strategy & Consulting

• 

  Product Page Optimization

• 

  Advertising & Media Management

• 

  Design Strategy & User Experience

• 

  Technology

• Strategy & Consulting

  With dozens of clients representing an array of categories, Marketplace Strategy has a complete and comprehensive knowledge of Amazon.com, allowing us to provide our clients with a full understanding of their options and opportunities in adapting to the future of retail.

  

• Product Page Optimization

  The foundation of a brand’s presence on Amazon is its product pages. As Amazon grows more competitive, the complete optimization of product pages – including titles, copy, bullet points, back-end keywords, product images, A+ Pages, and variations -- has become a mandate for brands looking to succeed on the channel.

  

• Advertising & Media Management

  By focusing exclusively on Amazon Advertising, MPS’s Advertising strategists are able to develop and maintain a thorough and refined expertise of the specific nuances of the platform's advertising search and DSP sides. This focus, combined with our unique approach to campaign structuring and bid management, is how our clients regularly far exceed expectations within their advertising efforts.

  

• Design Strategy & User Experience

  With branding opportunities limited on Amazon, taking advantage of the few avenues where a brand can customize its presence on the channel is vital to standing apart from competition. At MPS, we view design as a strategic discipline, capable of significantly increasing conversion rates and increasing sales overall.

  

• Technology

  MPS Insights is Marketplace Strategy’s proprietary software, developed specifically to help our team maximize results for our clients. By harvesting data via Amazon’s API, MPS Insights provides a comprehensive snapshot of a brand’s Amazon presence, uncovering opportunities and irregularities well beyond those seen via the naked eye.

  

Delivering Great Results for Our Clients