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Amazon Marketplace News, Strategy, and Insights

Showing results (59) for "walmart"

  • Instacart & Walmart.com: Similarities, Differences, and Future Growth Opportunities with Cleveland Research Company

    Watch this info-packed webinar on demand now! Listen to  MPS & Cleveland Research for a 60 minute session on Walmart.com and Instacart. During the session, MPS’s lead client strategist, Sam Jennings, will join CRC’s Executive Director, Russ Dieringer, to unpack the opportunities on both Walmart and Instacart. Sam shares his perspective that many of the fundamental strategies learned on Amazon can be applied to these newer digital channels, while at...

    webinars
  • Walmart DSP

    Walmart DSP: Everything You Need to Know

    During a year of astronomical growth for Walmart and Walmart.com, the retailer is taking another major step to compete with Amazon. Walmart, in partnership with The Trade Desk, is launching a DSP offering for advertisers. The news comes shortly after Walmart Media Group (WMG) announced its rebrand to Walmart Connect. This is exciting, and long-anticipated, news for Marketplace Strategy and our clients. Continue reading for everything you need to know...

    Hannah West Dalpiaz

    February 10, 2021   ·   3 min read

  • Ranking on Walmart

    Improve Your Brand’s Ranking on Walmart with these Considerations

    A pivotal factor in a brand’s success selling on any online marketplace is how its products are positioned in the search results. We’ve previously shared tips and suggestions for brands to rank well on Amazon. However, not all marketplaces are treated equally, and this holds true for Walmart.com. While we’ll never know the exact formula of a marketplace, we can share our learnings and what has proven to be effective....

    Hannah West Dalpiaz

    November 24, 2020   ·   5 min read

  • Item 360

    Update to Walmart’s Supplier Center: Item 360

    There has been no shortage of headlines involving Walmart and Walmart.com this year. MPS clients have been increasingly interested in the platform and many have found great success. We believe this is partly due to Walmart’s initiative to provide its Sellers and Vendors with the tools they need to succeed. Walmart has regularly improved its offering making it simple for brands to understand how to best use the marketplace. In...

    Hannah West Dalpiaz

    October 28, 2020   ·   3 min read

  • Expanding Amazon Success to Walmart.com

    Download now to learn the following:  Learn how to scale and adjust your Amazon strategy for Walmart.com Understand features unique to Walmart like the Content Scorecard and Shelf Description Find out who can sell on Walmart and more about its third-party landscape Discover the differences between advertising on Amazon and Walmart Take in the basics of Enhanced Content and Product Page Variation Set Up Click Here to Watch Now!

    webinars
  • Walmart Seller Center

    Seller Center Update: Walmart’s Listing Quality Dashboard

    Several weeks ago, Marketplace Strategy (MPS) strategists were delighted to learn about Amazon’s Listing Quality Dashboard now available in Seller Central. We shared an update on the MPS blog and hoped something similar would be developed for our Walmart clients. Shortly after this news from Amazon, Walmart released its own Listing Quality Dashboard in Seller Center. Continue reading for what we know about Walmart’s Listing Quality Dashboard. The Purpose of...

    Hannah West Dalpiaz

    September 24, 2020   ·   2 min read

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