With experience leading ecommerce strategy for established consumer brands at a top online marketing agency, the leaders of Marketplace Strategy realized an untapped area of opportunity for their clients: the Amazon marketplace.
MPS has developed in-depth expertise and a refined process for optimizing and accelerating sales on Amazon, utilizing specialized selling programs, and all other potential avenues for growth.
MPS views Amazon as a complete ecosystem, where only proficiency across all facets of the channel leads to sustainable success.
At this time, very few brands, or agencies, had noticed the vast opportunity in manipulating the Amazon marketplace in order to drive game changing increases in online sales. The team could see the astounding trends of Amazon’s growth, as well as the potential for brands to get ahead of the ecommerce curve.
Marketplace Strategy found that the most effective Amazon strategies were a combination of skills they had been perfecting for many years: search engine optimization, pay per click advertising, conversion rate optimization and marketplace management. With a depth of expertise in these areas, the team began to immerse themselves in Amazon – learning the intricacies of the Amazon platform and how to apply their knowledge in a way that very few had thought to do before them.
INDUSTRY LEADING INSIGHTS