Author Archives: Ben LeMaster

Amazon’s New Unified Ad Platform Offers Great Benefits

Ben LeMaster

Amazon’s New Unified Ad Platform Offers Great Benefits

The differences between managing AMS campaigns in both Vendor and Seller Central would strike anyone exclusively familiar with one platform as puzzling and lacking purpose, especially considering that so many brands have taken a hybrid approach and are utilizing both platforms to get the best of both worlds and maximize results. From campaign types, to […]

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3 Ways to Get More Actionable Data from Your AMS Campaigns

Ben LeMaster

3 Ways to Get More Actionable Data from Your AMS Campaigns

  Let’s face it. With conversions going for pennies, more high-volume, low-funnel traffic than you’ll find anywhere else, and built-in sales attribution that eliminates any need to set up goals or place conversion pixels, Amazon’s paid search campaigns are a no-brainer. Why else would every top brand be shifting ad budgets from Google to Amazon? […]

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