Author Archives: Brandi Takas

How Baggallini Uses Amazon Creative Content to Win Consumers in Apparel

Brandi Takas

How Baggallini Uses Amazon Creative Content to Win Consumers in Apparel

Apparel is one of Amazon’s fastest-growing product categories. With an Amazon Best Sellers Rank in Clothing, Shoes, & Jewelry Baggallini utilizes Amazon’s full range of creative content to win over consumers. By implementing custom product images, an Amazon Store, and A+ pages Baggallini has ensured the consumer receives all the information they need above and […]

Read More

Prepare for the Holiday Rush: 4 Ways to Optimize your Amazon Creative for the Holidays

Brandi Takas

Prepare for the Holiday Rush: 4 Ways to Optimize your Amazon Creative for the Holidays

The holidays already? Q3 is here and consumer brands are already ramping up their ecommerce marketing strategies in plans to deck the halls on their websites, social media, and general digital presence. Just as important, though, is your Amazon strategy; according to eMarketer’s latest forecast Amazon now has nearly 50% of US ecommerce market. Overall, […]

Read More

Transitioning your Branding to Amazon

Brandi Takas

Transitioning your Branding to Amazon

This might sound like common sense to most, but a trend we’ve seen when a brand starts treating Amazon as a marketing tool is they often forget to transfer over their traditional brand elements. Transitioning your brand to Amazon is not as hard as you might think. Take inspiration from your existing digital presence: your […]

Read More

The New and Improved Enhanced Brand Content

Brandi Takas

The New and Improved Enhanced Brand Content

Christmas came a little late for our designers, but we think presents are good any time of the year! And Amazon has delivered with new “Modular Templates” for Seller Central’s Enhanced Brand Content (EBC). The new templates are very similar to Vendor Central’s basic A+ page modules with a few interesting differences. What is Enhanced […]

Read More

3 Vital Guidelines to Follow When Creating A+ Pages

Brandi Takas

3 Vital Guidelines to Follow When Creating A+ Pages

A+ Pages provide prospective customers with engaging and meaningful product information, helping them make informed buying decisions. By educating the consumer about your product and brand, A+ Page content can increase sales on average 3-10%, according to Amazon. In order to create a well-designed, fully developed, and highly effective A+ Page—and in turn increase conversion […]

Read More