Author Archives: Connor Klammer

Guide to Keyword Strategy on Amazon

Guide to Keyword Strategy on Amazon

With most product searches now starting on Amazon over Google and other search engines, product listings must be optimized with the Amazon searcher and algorithm in mind to be competitive in the search results. Amazon’s A9 algorithm is built to show the most relevant and best performing products, no matter the seller – making keyword […]

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Guide to Product Variations on Amazon

Guide to Product Variations on Amazon

  When you walk down a store aisle, what do you see? Products lined from floor to ceiling with brands pulling you in, giving you options to discover and compare. As a brand, you want to combat the competition – providing the customer with all possible options organized together in one place, so they have […]

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