Author Archives: Dina Podnar

Client Success Story: Amazon DSP Advertising Expands Possibilities for Leading Electronics Brand

Dina Podnar

Client Success Story: Amazon DSP Advertising Expands Possibilities for Leading Electronics Brand

A leading consumer goods brand came to Marketplace Strategy in the Fall of 2018 with one goal in mind: Win Big on Black Friday and Cyber Monday, and in turn, beat Q4 2017. In addition to a robust restructure of the brand’s search advertising strategy, MPS deployed Amazon DSP Advertising, Amazon’s programmatic solution to expand […]

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4 Recent Enhancements to Amazon DSP

Dina Podnar

4 Recent Enhancements to Amazon DSP

In Amazon’s constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining operations in the following areas: navigation, bulk editing, custom reporting, and creative moderation. 1. Navigation The […]

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Buy Box Ownership Varies By Location- A New Piece of Amazon’s Algorithm

Dina Podnar

Buy Box Ownership Varies By Location- A New Piece of Amazon’s Algorithm

In Amazon’s ever-evolving algorithm’s to provide the customer with the best price, shipping speed and quality, all while making a profit for themselves, it appears they are adding a new piece of the equation to their algorithm for Buy Box ownership — location. Amazon has developed and are currently testing a regional Buy Box feature that is […]

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[Webinar] The Rebirth of Amazon Display Advertising

Dina Podnar

[Webinar] The Rebirth of Amazon Display Advertising

Wednesday, December 12, 2018 at 1:00 pm EST/ 10:00 am PST Register Here Today! In early 2018, Amazon finally unlocked the doors to its programmatic display advertising platform, providing exclusive access to top strategic marketing agencies.  For the first time, instead of making bulk Amazon Media Group (AMG) buys to guarantee a display presence, brands […]

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Amazon’s Turkey 5 Record-Breaking Sales Success

Dina Podnar

Amazon’s Turkey 5 Record-Breaking Sales Success

Coming off the “Turkey 5”, a term coined for brands and retailers as the five day shopping rush between Thanksgiving Day through Cyber Monday, including Black Friday, Amazon has announced record-breaking sales, yet again. 2018’s Cyber Monday marking Amazon’s single biggest shopping day in the company’s history with the most products ordered worldwide. Compared to […]

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Marketplace Strategy Team Members Among First to Complete Amazon’s New Accreditation Program as Early Adopters

Dina Podnar

Marketplace Strategy Team Members Among First to Complete Amazon’s New Accreditation Program as Early Adopters

The firm’s Advertising Team recently earned Amazon’s Learning Console’s Early Adopter, as well as Amazon Advertising Sponsored Ads – US Marketplace Accreditation Marketplace Strategy’s (MPS) Advertising Team is part of the first group to complete Amazon’s new certification program, the firm announced Monday. Leveraging its strong agency relationship with Amazon, several of MPS’s team members […]

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New: Amazon Advertising Launches in Mexico

Dina Podnar

New: Amazon Advertising Launches in Mexico

Amazon.com.mx launched in June 2015 and attracts 10 million unique monthly visitors, according to Comscore, who come to Amazon not only as a place to shop but also as a place to discover new products and brands. To help businesses extend the reach of their advertising campaigns, Amazon has announced that they are expanding Amazon Advertising to […]

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4 Steps to Perform an Amazon Vendor Central vs Seller Central Profitability Analysis

Dina Podnar

4 Steps to Perform an Amazon Vendor Central vs Seller Central Profitability Analysis

Last week, our team presented the first webinar in our Vendor Strategy series: Increasing Sales and Maximizing Profitability Through the Hybrid Model. This was an in-depth look at the differences between Vendor Central and Seller Central and why a 1P (First Party), might consider leveraging the 3P (Third Party) platform to gain market share and […]

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Amazon Advertising: Announcing a Single Unified Brand

Dina Podnar

Amazon Advertising: Announcing a Single Unified Brand

Amazon is a company built on being a culture of developers and pioneers in every industry. Up until this point, Amazon has worked to build a portfolio of impressive advertising platforms to meet their various vendors advertising needs, all while helping the customer discover new brands and products. They started this business developing products for […]

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Marketplace Strategy accepted into Forbes Agency Council

Dina Podnar

Marketplace Strategy accepted into Forbes Agency Council

Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies. CLEVELAND, OH — Drew Kraemer, SVP, GM and Co-Founder of Marketplace Strategy, a Cleveland-based leading Amazon sales acceleration agency, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful […]

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Jeff Bezo’s Secrets to Success

Dina Podnar

Jeff Bezo’s Secrets to Success

There’s no doubt that Jeff Bezos is a successful man. Ever wonder his secret to creating one of the largest companies? In a press release earlier this year, Bezos’s shared his three secrets to success. Before reading this and dismissing it as PR speak, consider briefly how and why each of these has made him […]

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Amazon Announces Second Quarter Sales up 39% to $52.9 Billion

Dina Podnar

Amazon Announces Second Quarter Sales up 39% to $52.9 Billion

[Press Release] Amazon.com, Inc. (NASDAQ: AMZN) today announced financial results for its second quarter ended June 30, 2018. Operating cash flow increased 22% to $21.8 billion for the trailing twelve months, compared with $17.8 billion for the trailing twelve months ended June 30, 2017. Free cash flow increased to $10.4 billion for the trailing twelve months, compared with $9.6 billion for the trailing twelve months ended […]

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Prime Day 2018 Update: Small and Medium-Sized Businesses Worldwide Have Exceeded More Than $1 Billion in Sales

Dina Podnar

Prime Day 2018 Update: Small and Medium-Sized Businesses Worldwide Have Exceeded More Than $1 Billion in Sales

Prime Day sales in the U.S. continue to be bigger than ever – in fact, in the first 10 hours, Prime Day grew even faster, year-over-year, than the first 10 hours last year For the first time, Prime members celebrated Prime Day at Whole Foods Market where they saved millions of dollars with extra Prime Day deals Toshiba 50-inch 4K Ultra […]

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Amazon Prime Day 2018 Revealed

Dina Podnar

Amazon Prime Day 2018 Revealed

The date has (finally) been announced: Prime Day is July 16-18. This year, the event will run for 36 hours instead of 30—giving Prime members more time to browse and buy, and you more time to drive sales on Amazon. With a date solidified, now all of our strategic planning is in go-mode to make […]

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Optimizing Your AMS Account: Actionable Tactic #1

Dina Podnar

Optimizing Your AMS Account: Actionable Tactic #1

Over the next few months, Marketplace Strategy will be sharing a few actionable tactics on how to optimize your Amazon Marketing Services (AMS) account utilizing our best practices. The first tactic is organic product prioritization in customer search results. The goal is to utilize AMS to drive increased organic keyword rankings for long-term ROAS improvements, […]

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Enhanced Brand Content Gets an Enhancement of its Own

Dina Podnar

Enhanced Brand Content Gets an Enhancement of its Own

In the ever-evolving world of Amazon platforms, Seller Central made yet another change on the path to mirror Vendor Central this week by giving their Enhanced Brand Content (EBC) an “enhancement” in its offerings. Back in December, Seller Central rolled out new modular layouts and expanded the template layout options available to Sellers. This week, […]

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May Amazon Recap

Dina Podnar

May Amazon Recap

May Amazon Recap

May was another monumental month for MPS, from hosting another webinar in our Amazon Vendor Strategy Series, Advanced Amazon Advertising Strategies to Maximize ROI, to announcing that our office will be expanding to a second floor, and enjoying the sunny days and NBA Playoffs (kind of enjoying), there’s never a dull moment around this office! […]

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Frequently Asked Questions About Amazon Store Insights

Dina Podnar

Frequently Asked Questions About Amazon Store Insights

Earlier this week we dove into how to use some of the newly updated Amazon Store Insights, and wanted to share some FAQ some our clients are inquiring about: Some data in the analytics dashboard is not available. Why? As we add information on your store performance over time, there could be instances where data […]

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Updated Amazon Store Insights

Dina Podnar

Updated Amazon Store Insights

Last year, Amazon rolled out their updated version of a brand page, allowing brands to create their own, templated micro-website within Amazon. Our design team could not wait to jump on this opportunity and start creating custom Amazon Stores to enhance our client’s brand presence and consistency on Amazon. Stores are multipage micro-sites that allow […]

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Use AMS to Leverage Lightning Deals on Prime Day

Dina Podnar

Use AMS to Leverage Lightning Deals on Prime Day

With increased traffic to Amazon due to the Prime Day deals, it would be a major missed opportunity not to be advertising your brand, all products, and especially your lightning deals during Amazon’s peak. That would be like a major toy brand opting out of advertising during the Christmas holiday season and still expecting dramatic, […]

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