Author Archives: Dina Podnar

Four Steps to Perform an Amazon Vendor Central vs Seller Central Profitability Analysis

Dina Podnar

Four Steps to Perform an Amazon Vendor Central vs Seller Central Profitability Analysis

Last week, our team presented the first webinar in our Vendor Strategy series: Increasing Sales and Maximizing Profitability Through the Hybrid Model. This was an in-depth look at the differences between Vendor Central and Seller Central and why a 1P (First Party), might consider leveraging the 3P (Third Party) platform to gain market share and […]

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Amazon Advertising: Announcing a Single Unified Brand

Dina Podnar

Amazon Advertising: Announcing a Single Unified Brand

Amazon is a company built on being a culture of developers and pioneers in every industry. Up until this point, Amazon has worked to build a portfolio of impressive advertising platforms to meet their various vendors advertising needs, all while helping the customer discover new brands and products. They started this business developing products for […]

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Marketplace Strategy accepted into Forbes Agency Council

Dina Podnar

Marketplace Strategy accepted into Forbes Agency Council

Forbes Agency Council Is an Invitation-Only Community for Executives in Successful Public Relations, Media Strategy, Creative, and Advertising Agencies. CLEVELAND, OH — Drew Kraemer, SVP, GM and Co-Founder of Marketplace Strategy, a Cleveland-based leading Amazon sales acceleration agency, has been accepted into Forbes Agency Council, an invitation-only community for owners of and executives in successful […]

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Jeff Bezo’s Secrets to Sucess

Dina Podnar

Jeff Bezo’s Secrets to Sucess

  There’s no doubt that Jeff Bezos is a successful man. Ever wonder his secret to creating one of the largest companies? In a press release earlier this year, Bezos’s shared his three secrets to his success. Before reading this and dismissing it as PR speak, consider briefly how and why each of these has […]

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Amazon Announces Second Quarter Sales up 39% to $52.9 Billion

Dina Podnar

Amazon Announces Second Quarter Sales up 39% to $52.9 Billion

[Press Release] Amazon.com, Inc. (NASDAQ: AMZN) today announced financial results for its second quarter ended June 30, 2018. Operating cash flow increased 22% to $21.8 billion for the trailing twelve months, compared with $17.8 billion for the trailing twelve months ended June 30, 2017. Free cash flow increased to $10.4 billion for the trailing twelve months, compared with $9.6 billion for the trailing twelve months ended […]

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Prime Day 2018 Update: Small and Medium-Sized Businesses Worldwide Have Exceeded More Than $1 Billion in Sales

Dina Podnar

Prime Day 2018 Update: Small and Medium-Sized Businesses Worldwide Have Exceeded More Than $1 Billion in Sales

Prime Day sales in the U.S. continue to be bigger than ever – in fact, in the first 10 hours, Prime Day grew even faster, year-over-year, than the first 10 hours last year For the first time, Prime members celebrated Prime Day at Whole Foods Market where they saved millions of dollars with extra Prime Day deals Toshiba 50-inch 4K Ultra […]

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Amazon Prime Day 2018 Revealed

Dina Podnar

Amazon Prime Day 2018 Revealed

The date has (finally) been announced: Prime Day is July 16-18. This year, the event will run for 36 hours instead of 30—giving Prime members more time to browse and buy, and you more time to drive sales on Amazon. With a date solidified, now all of our strategic planning is in go-mode to make […]

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Optimizing Your AMS Account: Actionable Tactic #1

Dina Podnar

Optimizing Your AMS Account: Actionable Tactic #1

Over the next few months, Marketplace Strategy will be sharing a few actionable tactics on how to optimize your Amazon Marketing Services (AMS) account utilizing our best practices. The first tactic is organic product prioritization in customer search results. The goal in doing this is to utilize AMS to drive increased organic keyword rankings for […]

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Enhanced Brand Content Gets an Enhancement

Dina Podnar

Enhanced Brand Content Gets an Enhancement

In the ever-evolving world of Amazon platforms, Seller Central made yet another change on the path to mirror Vendor Central this week by giving their Enhanced Brand Content (EBC) an “enhancement” in its offerings. Back in December, Seller Central rolled out new modular layouts and expanded the template layout options available to Sellers. This week, […]

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May Amazon Recap

Dina Podnar

May Amazon Recap

May Amazon Recap

May was another monumental month for MPS, from hosting another webinar in our Amazon Vendor Strategy Series, Advanced Amazon Advertising Strategies to Maximize ROI, to announcing that our office will be expanding to a second floor, and enjoying the sunny days and NBA Playoffs (kind of enjoying), there’s never a dull moment around this office! […]

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Frequently Asked Questions about Amazon Store Insights

Dina Podnar

Frequently Asked Questions about Amazon Store Insights

Earlier this week we dove into how to use some of the newly updated Amazon Store Insights, and wanted to share some FAQ some our clients are inquiring about: Some data in the analytics dashboard is not available. Why is that? As we add information on your store performance over time, there could be instances […]

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Updated Amazon Store Insights

Dina Podnar

Updated Amazon Store Insights

Last year, Amazon rolled out their updated version of a brand page, allowing brands to create their own, templated micro-website within Amazon. Our design team could not wait to jump on this opportunity and start creating custom Amazon Stores to enhance our client’s brand presence and consistency on Amazon. Stores are multipage micro-sites that allow […]

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Preparing for Prime Day: Using AMS to Leverage Lightning Deals

Dina Podnar

Preparing for Prime Day: Using AMS to Leverage Lightning Deals

With increased traffic to Amazon due to the Prime Day deals, it would be a major missed opportunity not to be advertising your brand, all products, and especially your lightning deals during Amazon’s peak. That would be like a major toy brand opting out of advertising during the Christmas holiday season and still expecting dramatic, […]

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Preparing for Prime Day: Strategically Submitting Deals

Dina Podnar

Preparing for Prime Day: Strategically Submitting Deals

Amazon’s Prime Day, their annual cyber holiday featuring around-the-clock deals that rival those offered on Black Friday and Cyber Monday, is set to take place once again during the second week of July. Prime Day has seen increased sales each year since its creation in 2015, with 2017’s Prime Day finishing with a record-breaking 60% […]

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Amazon Retires Vendor Express

Dina Podnar

Amazon Retires Vendor Express

Vendor Express, known as the pre-Vendor Central platform, has allowed sellers a way to offer their products wholesale to Amazon without receiving an invitation, contrary to Vendor Central, which is Amazon’s invite-only platform. Vendor Express was free for brands to use, provided the “ships & sold by Amazon.com” Prime designation on all product listings, placed […]

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WEBINAR: Amazon Vendor Strategy Increasing Sales and Maximizing Profitability Through the Hybrid Model

Dina Podnar

WEBINAR: Amazon Vendor Strategy Increasing Sales and Maximizing Profitability Through the Hybrid Model

With so much untapped potential, brands selling on Amazon have employed an array of strategies in an effort to maximize their presence on the channel. On the other hand, many have instead followed a path of least resistance, thereby overlooking an opportunity to evaluate the channel on a foundational level. Using a combination of Vendor […]

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Company Culture: Core Values

Dina Podnar

Company Culture: Core Values

As a young company, Marketplace Strategy has the unique privilege of being able to develop and fine-tune our mission and core values, to reflect who we are and what we stand for. It’s been an exciting undertaking that we’ve dove into headfirst, starting with a series of meetings during which we made it a priority […]

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4 Signs You May Need an Amazon Partner

Dina Podnar

4 Signs You May Need an Amazon Partner

No matter the category, Amazon is competitive and only growing more cutthroat by the day. As brands become savvier on the platform, and hordes of white-labeled products ship in from overseas, those who come out on top will be the brands that truly understand how success is attained on the ever-changing platform. There is increasingly […]

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Amazon Rolls Out Free A+ Basic Content and Announces Premium A+ Modules

Dina Podnar

Amazon Rolls Out Free A+ Basic Content and Announces Premium A+ Modules

In this day and age nothing seems to be free anymore, but for Amazon Vendors 2018 started off on an uplifting note with the rollout of “free basic A+ page content.” A+ Pages provide prospective customers with engaging and meaningful product information, helping them make informed buying decisions. By educating the consumer about your product […]

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Basic to the Basics: Anatomy of an Amazon Product Detail Page

Dina Podnar

Basic to the Basics: Anatomy of an Amazon Product Detail Page

Much like traditional search engines, when customers search for a product on Amazon, search results populate as a list with products sorted by relevance. Each product is displayed with its title, primary image, pricing, a star rating between one and five (from customer reviews), the quantity of reviews, and details about shipping. Amazon search rankings […]

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