Author Archives: Hannah West

Amazon’s Important Improvement to Direct Fulfillment

Amazon’s Important Improvement to Direct Fulfillment

Effective April 18, 2019, Amazon will assign lead times at an ASIN level rather than at a cumulative account level for Direct Fulfillment (DF) products. The goal is to improve lead time approximations and give high-performing products more power. Learn more about this why this improvement is rolling out and what it means for your […]

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Don’t Miss This Year’s Amazon Q1 Recap and Q2 Preview Webinar

Don’t Miss This Year’s Amazon Q1 Recap and Q2 Preview Webinar

Join us for a discussion important to all those who use Amazon as a part of their brand strategy. You don’t want to fall behind the curve when it comes to understanding the latest, greatest, and future of Amazon. It’s coming up, so make sure you have the details for this year’s Amazon Q1 Recap […]

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Traditional Apparel Companies Adjust to Amazon This Year

Traditional Apparel Companies Adjust to Amazon This Year

Welcome to 2019, where the leader in clothing sales is Amazon. To compete in the new world of retail, apparel companies adjust to Amazon this year in a big way. It takes guts to shut hundreds of storefronts and change in ways you never envisioned. Discover how and why brands are making changes to involve the […]

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5 Highlights from Amazon’s 2018 Letter to Shareholders

5 Highlights from Amazon’s 2018 Letter to Shareholders

On Thursday, April 11, 2019, Jeff Bezos shared his annual letter to shareholders of Amazon. Each year, he shares a letter followed by the original 1997 Letter to Shareholders. This comparison makes it clear how far Amazon has come. To start for 2018, Jeff Bezos shares “remarkable” numbers of third-party seller growth. We’ll elaborate on […]

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5 Changes to Amazon Advertising and Why They’re Important

5 Changes to Amazon Advertising and Why They’re Important

During Q1 of 2019, Amazon’s advertising sales surpassed $2 billion. Growing at more than 100%, advertising is its fastest-growing segment. As a result, Amazon is investing in and offering more sophisticated advertising options. It’s imperative that you invest in your product and brand via Amazon Advertising. Recently, there have been some changes in their platform […]

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