Author Archives: Jeff Walcoff

Grow Your Food Brand On Amazon, If You Constantly Optimize

Jeff Walcoff

Grow Your Food Brand On Amazon, If You Constantly Optimize

Tera Johnson, founder and director of the Food Finance Institute and founder of teraswhey®  interviewed our very own Jeff Walcoff, Vice President of Sales & Marketing on his Edible-Alpha™ podcast. Listen below for Jeff’s thoughts on how Amazon can impact your food brand. If you are experiencing trouble listening to the podcast: listen directly from Food Finance […]

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Goodbye, Steak Dinners: Amazon is the Ultimate Game of ‘What You Know’

Jeff Walcoff

Goodbye, Steak Dinners: Amazon is the Ultimate Game of ‘What You Know’

It’s Sunday morning and you’re walking in the park with a friend on the way to lunch. You come upon two elderly men setting up a chess game. Your friend turns to you and offers a challenge: Pick the winner and he’ll buy lunch. If your player loses, the meal is on you. He’ll even […]

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Three Observations from 2018 Expo West

Jeff Walcoff

Three Observations from 2018 Expo West

Marketplace Strategy planted its flag in Anaheim last week at Expo West, one of the largest natural foods conferences in the world. Amongst rows and rows of endless kombucha, jerky, cold-pressed coffee, and beef broth brands, we had our fair share of conversations with grocery and personal care companies, and came away with a few […]

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Amazon’s New Technical Expectation

Jeff Walcoff

Amazon’s New Technical Expectation

  A simple browse through just about any product category on Amazon will clearly show that more brands than ever are taking an active role in controlling their customer experience on the channel. Aside from ensuring a positive reflection of the brand, they’ve also have focused on tackling any issues that could negatively affect the […]

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Boring Brand Page No More: Introducing Amazon Stores

Jeff Walcoff

Boring Brand Page No More: Introducing Amazon Stores

No longer will brands be confined to the simple constraints of an AMS Brand Page to showcase themselves on Amazon. Amazon recently announced the creation of Amazon Stores: a free, self-service tool allowing brands to create single and multi-page “stores” on Amazon to showcase their brand and collections of their products. Amazon Stores is designed […]

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New Research Trends Positive for Amazon

Jeff Walcoff

New Research Trends Positive for Amazon

  Amazon’s potential acquisition of brick-and-mortar grocer Whole Foods is, at this point, old news. Yet Amazon has managed to maintain the momentum generated by the announcement through some newly released third-party research further validating its massive push into the grocery category. Let’s take a look at some highlights.   The Future is Bright Especially […]

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Merry Prime Day! 3 Tactics Vendors Can Use To Make The Most of Amazon’s Epic Day of Deals

Jeff Walcoff

Merry Prime Day! 3 Tactics Vendors Can Use To Make The Most of Amazon’s Epic Day of Deals

What happens when the world’s largest e-commerce company creates its own holiday? Lots and lots of shopping. In 2015, Amazon celebrated its 20th anniversary with the firstPrime Day, with the goal of driving Amazon Prime memberships and stimulating shopping among existing prime members. The following year, Prime Day 2016 produced Amazon’s biggest sales day ever, […]

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Amazon’s New Fitting Room & How it Compares with the Competition

Jeff Walcoff

Amazon’s New Fitting Room & How it Compares with the Competition

As far as e-commerce has come in growing consumer confidence when it comes to purchasing a product prior to seeing it in person, there are a few categories where the in-store experience has been far more difficult to replicate. This is especially the case in the world of fashion and apparel, where consumer desire to […]

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Amazon’s Acquisition of Whole Foods – Return of the Milkman?

Jeff Walcoff

Amazon’s Acquisition of Whole Foods – Return of the Milkman?

  Just when you thought the good old days of daily delivery from the milkman and fresh bread brought to the doorstep was becoming a story from your grandparent’s past, Amazon’s quest to be everyone’s grocery store may well, in some sense, make that a reality again. On Friday, Amazon dominated pre-weekend headlines by announcing […]

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Amazon at IRCE 2017: Marketplace Strategy’s Take

Jeff Walcoff

Amazon at IRCE 2017: Marketplace Strategy’s Take

  With the power and influence of Amazon in e-commerce seemingly clearer than ever, it’s no wonder the Internet Retailer Conference + Exhibition – taking place this week in Chicago – devoted an entire track on the first day to the platform. The track included several relevant topics that surely aided the e-commerce, marketing, and […]

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Amazon Doesn’t Care About Your Famous Brand Name

Jeff Walcoff

Amazon Doesn’t Care About Your Famous Brand Name

  No matter what a brand sells, one of the most significant differences between traditional brick-and-mortar and Amazon is the fundamentally different path by which success is attained. For years, large brands ruled their category thanks simply to long-standing relationships with national retailers, who carefully controlled what they carried and how much of their shelves […]

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Is Your Amazon Strategy Leaving Revenue on the Table?

Jeff Walcoff

Is Your Amazon Strategy Leaving Revenue on the Table?

Given Amazon is one of the fastest-growing retailers on earth, the trust and responsibility brands place in the hands of the team – whether internal or external — managing their presence on the channel is immense. For those lacking the internal resources or bandwidth to give Amazon the attention it deserves, there’s an array of […]

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The Secret to More Product Reviews? Sell More

Jeff Walcoff

The Secret to More Product Reviews? Sell More

In the conversations we have every day with brands surrounding their pain points on Amazon and where they’re looking to improve, there’s a wide array of issues we hear. It seems, though, regardless of a company’s maturity on Amazon – whether they’re earning hundreds or millions of dollars per month – inevitably the subject of […]

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Why Amazon’s Deal With The NFL Means More Than You Think

Jeff Walcoff

Why Amazon’s Deal With The NFL Means More Than You Think

There’s little question the big fish in broadcasting rights – at least here in the United States — is the National Football League. NBC, Fox, CBS, and ESPN are paying a combined $39.6 billion for the broadcast rights to the league’s games from 2014-2022. As a comparison, three networks paid less than a third of […]

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5 Tactics for Brands to Reduce the Impact of 3rd Party Sellers

Jeff Walcoff

5 Tactics for Brands to Reduce the Impact of 3rd Party Sellers

Third-party sellers have long been a thorn in the side of brands across nearly every product category, and as long as Amazon continues to merge its seller’s marketplace with Amazon Retail, that will likely be the case. Whether it’s retailers who procure a product legitimately, or independent sellers who grabbed a box that fell off […]

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3 Ways to Increase the Benefits of Your A+ Pages

Jeff Walcoff

3 Ways to Increase the Benefits of Your A+ Pages

A+ Pages (for the most part) aren’t free. In that respect, they’re unique to any other element of the Amazon product page. For that reason, there’s a similarly unique need to substantiate their ‘purchase’ by maximizing their potential impact. By nature, A+ Pages assist in adding relevant content to assist in organic search, and they’re […]

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5 Things You Won’t Believe You Can Buy on Amazon

Jeff Walcoff

5 Things You Won’t Believe You Can Buy on Amazon

With Amazon’s product library and breadth of services already massive and expanding by the day, we’re starting to see more items offered that many of us may have never thought would be available for purchase online. But nonetheless, Amazon always manages to surprise us. Here are a few perhaps unexpected things currently available to Amazon […]

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Macy’s CFO: It’s Not Amazon

Jeff Walcoff

Macy’s CFO: It’s Not Amazon

A quick follow-up from our post yesterday. Supporting our perspective that Amazon isn’t the villain behind the decline of major brick-and-mortar department stores, a most unlikely but very reliable voice has stepped out to clear the air. On Wednesday at the UBS Consumer & Retail Conference in Boston, Macy’s CFO Karen Hoguet said it’s not Amazon, […]

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Amazon Mustn’t Apologize for it’s Success

Jeff Walcoff

Amazon Mustn’t Apologize for it’s Success

We do it as sports fans, or when watching our favorite reality TV show. The same can often be said for business, where – sometimes rightfully so – there’s can be an innate weariness and distrust for the “big guy.” Ever since the days of J.P. Morgan and Teddy Roosevelt, there’s a tendency to look […]

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Channel Conflict is No Longer a Good Excuse for Overlooking E-commerce

Jeff Walcoff

Channel Conflict is No Longer a Good Excuse for Overlooking E-commerce

In speaking with sales, marketing, and e-commerce executives on a daily basis, we still periodically encounter companies shying away from investing resources into their presence on Amazon due to channel conflict and the reactions it may elicit from long-standing retail partners. For the most part, these companies aren’t living in the Stone Age. These brands […]

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