Author Archives: Sam Jennings

July Amazon Recap

Sam Jennings

July Amazon Recap

July Amazon Recap

Back to school time is in full swing, which can only mean one thing: time to start preparing for Q4 and the holiday season! Stay tuned for a webinar on Q4. We’re excited to start getting our clients ready for the holiday season, but love looking back on July. It was a BIG month with […]

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June Amazon Recap

Sam Jennings

June Amazon Recap

June Amazon Recap

June flew by and we are already well into July, the month that holds the internet’s largest online shopping event – Amazon Prime Day! Here at Marketplace Strategy, that’s a major holiday. And this year, it is more exciting than ever because Prime Day is not only one day—it’s a 72 hour event! We’ve been busy […]

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April Amazon Recap

Sam Jennings

April Amazon Recap

April Amazon Recap

From getting new MPS team merch to planning our next Webinar, Advanced Amazon Advertising Strategies to Maximize ROI, April was a fun-filled month for the MPS Team! Check out all the thought-provoking articles and changes to Amazon that had our office abuzz this past month. Key Industry Happenings & Platform Updates In mid-April, Amazon started […]

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March Amazon Recap

Sam Jennings

March Amazon Recap

March Amazon Recap

March was an exciting month, with Amazon in the news often, as usual. They made changes to existing Amazon programs, were blamed for the downfall of a toys retail giant – business as usual in Seattle! Here at MPS, we spent a lot of time in March developing and presenting our Amazon Vendor Strategy webinar: […]

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Four Steps to Perform an Amazon Vendor Central vs Seller Central Profitability Analysis

Sam Jennings

Four Steps to Perform an Amazon Vendor Central vs Seller Central Profitability Analysis

Last week, our team presented the first webinar in our Vendor Strategy series: Increasing Sales and Maximizing Profitability Through the Hybrid Model. This was an in-depth look at the differences between Vendor Central and Seller Central and why a 1P (First Party), might consider leveraging the 3P (Third Party) platform to gain market share and […]

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February Amazon Recap

Sam Jennings

February Amazon Recap

February Amazon Recap

Even during the shortest month of the year, there is no shortage of news and important industry updates! Below are some of the important happenings we’ve been discussing at the MPS office this month. Key Industry Happenings & Platform Updates Some of our Vendor clients have already started receiving their 2018 Terms from Amazon, and […]

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3 Changes that Have Already Made 2018 a Year of Transformation for Grocery

Sam Jennings

3 Changes that Have Already Made 2018 a Year of Transformation for Grocery

Not even two months into 2018 and online grocery has seen multiple significant changes and noteworthy headlines that will have lasting effects on the way consumers shop for groceries and the way brands sell their products. From the connection of physical, brick and mortar stores with ecommerce to retailers teaming up with logistics services, 2018 […]

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Amazon to Limit Sellers on Email Follow-up Campaigns

Sam Jennings

Amazon to Limit Sellers on Email Follow-up Campaigns

For many of our clients operating on Seller Central, one of the key strategies used to generate seller feedback and customer reviews for products and accounts is utilizing a popular third-party Amazon plug-in called Feedback Genius. Feedback Genius allows Sellers to set up automated email campaigns to send to customers after purchase. Feedback Genius integrates […]

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January Amazon Recap

Sam Jennings

January Amazon Recap

January Amazon Recap

Key Industry Happenings & Platform Updates It only took 19 days into the month before Amazon made updates to the AMS platform that completely changes the game. Needless to say, we are giddy. Check out our blog highlighting all the new features and what we think will have the most benefits for our clients: http://bit.ly/2DPSMHz  Looks […]

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Our Experience with Amazon Warehouse Deals

Sam Jennings

Our Experience with Amazon Warehouse Deals

Within this Amazon chapter, there are tons of little hints here and there about how to save on shipping costs, how to pin sellers against each other to receive a lower price point than what is advertised, and even which holidays are best to make big-item purchases. One of the lesser-publicized features of Amazon.com is […]

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4 Seller Central Advantages (That May Make You Consider a Hybrid Model)

Sam Jennings

4 Seller Central Advantages (That May Make You Consider a Hybrid Model)

As brands invest more in Amazon and begin to develop a strategic presence in the marketplace, a growing number of Vendors are exploring the utilization of Seller Central. Using a combination of Vendor Central and Seller Central – an Amazon ‘hybrid’ model – allows brands to reap the benefits of both platforms. The comparison of […]

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Why it’s Critical for Grocery Brands to Push Amazon in 2017

Sam Jennings

Why it’s Critical for Grocery Brands to Push Amazon in 2017

  It is no secret Amazon is dominating the retail space, but their next target may come as a bit of a surprise. Mr. Bezos has set his eyes on the $795 billion U.S. food and beverage grocery market. While the grocery market is only growing at about 2 percent per year, Cowen & Company […]

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3 Ways Amazon Vendors Can Utilize Seller Central to Grow Sales & Profitability

Sam Jennings

3 Ways Amazon Vendors Can Utilize Seller Central to Grow Sales & Profitability

As brands invest more in Amazon and begin to develop a strategic presence in the marketplace, a growing number of Vendors are exploring the utilization of Seller Central. Using a combination of Vendor Central and Seller Central – an Amazon “hybrid model” – allows brands to reap the benefits of both. The advantages and disadvantages […]

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3 Changes to Amazon in 2016 that Consumer Brands Must Know

Sam Jennings

3 Changes to Amazon in 2016 that Consumer Brands Must Know

Amazon is an ever-changing force and it seems they received an unprecedented amount of attention in the news in 2016. From research stating that the marketplace now commands 55% of online product searches to their first commercial drone delivery, it seems their reach and growth won’t be slowed anytime soon. This is great news for […]

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