Since a large number of Amazon vendors went without purchase orders (POs) in early March 2019, many brands using Vendor Central have considered making a transition to Seller Central. The process of moving a brand’s catalog to operate within a...
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There are limited opportunities for branding on Amazon. Because of this, it's important for brands to customize the user experience where they can. Focusing on creative pays off because 63% of consumers say images mean more than product descriptions. While...
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Amazon introduced frustration-free packaging (FFP) to vendors in 2007 and recently placed a stronger priority on the program. Its goal is to enforce packaging rules and regulations beginning Aug. 1. Continue reading to learn more about Amazon’s frustration-free packaging (FFP)...
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In early 2019, Amazon Advertising launched new-to-brand metrics to help advertisers better measure and optimize their campaigns. The suite of metrics is designed to provide more insight into how profitable a brand's advertising dollars are. These metrics also allow brands...
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Brands that sell on Amazon have grown accustomed to sudden changes and having to adapt to unannounced updates. However, when an entire section of a product detail page seems to vanish, it raises a concern and causes frustration. Within the...
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Through our work with clients of many sizes and industries, we approach Amazon as a complete ecosystem. To see an increase in sales and improve brand presence, it’s best for a dedicated team of experts to apply knowledge across the...
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In 2017, Amazon released the ability for brands to create their own online storefront. According to Amazon Advertising, stores should, “Bring the in-store experience online with a custom brand destination on Amazon.com.” Continue reading to learn more about Amazon Stores,...
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In 2017, Amazon made a major move into the United States grocery market. At the time, the grocery industry had a potential value of nearly $6 trillion. Amazon acquired Whole Foods and crushed the stock value of many of its...
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Amazon released a statement announcing the acquisition of Sizmek. The online advertising company declared bankruptcy in early 2019, and discussions with Amazon began shortly after. The deal makes sense for Amazon as it plans to bulk up its “other revenue”...
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With continued growth and success, Amazon has gone head-to-head with other major names across different industries. Specifically, Amazon and Walmart’s competition is heating up with both retailers announcing one-day, free shipping. The two continue to one-up each other to try...
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