Effective April 18, 2019, Amazon will assign lead times at an ASIN level rather than at a cumulative account level for Direct Fulfillment (DF) products. The goal is to improve lead time approximations and give high-performing products more power. Learn...
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Join us for a discussion important to all those who use Amazon as a part of their brand strategy. You don’t want to fall behind the curve when it comes to understanding the latest, greatest, and future of Amazon. It’s...
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Welcome to 2019, where the leader in clothing sales is Amazon. To compete in the new world of retail, apparel companies adjust to Amazon this year in a big way. It takes guts to shut hundreds of storefronts and change in...
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On Thursday, April 11, 2019, Jeff Bezos shared his annual letter to shareholders of Amazon. Each year, he shares a letter followed by the original 1997 Letter to Shareholders. This comparison makes it clear how far Amazon has come. To...
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There are countless agencies to tap into when choosing an Amazon partner. But, these are not a one size fits all engagement. We get it, you need someone you can rely on to help fuel growth and sales. Here we...
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The best way to showcase different product lines is through an Amazon Storefront, now commonly referred to as just Stores. It’s a free way to represent your products and increase brand integrity if optimized correctly. We share a high-level overview...
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You’ve heard it said, it’s all in the details, and we’re here to break it to you that they matter when selling on Amazon. They've reported, the quality of your content can increase sales on average 3 to 10%. We’re...
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During Q1 of 2019, Amazon's advertising sales surpassed $2 billion. Growing at more than 100%, advertising is its fastest-growing segment. As a result, Amazon is investing in and offering more sophisticated advertising options. It’s imperative that you invest in your...
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As you launch your products and continue to grow your brand on Amazon, it’s important to arm yourself against the competition. The competitive landscape on Amazon is different than a traditional retail environment you may be used to. It’s critical...
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A leading consumer goods brand came to Marketplace Strategy in the Fall of 2018 with one goal in mind: Win Big on Black Friday and Cyber Monday, and in turn, beat Q4 2017. In addition to a robust restructure of...
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