Author Archives: Dina Podnar

Client Success Story: Amazon DSP Advertising Expands Possibilities for Leading Electronics Brand

Client Success Story: Amazon DSP Advertising Expands Possibilities for Leading Electronics Brand

A leading consumer goods brand came to Marketplace Strategy in the Fall of 2018 with one goal in mind: Win Big on Black Friday and Cyber Monday, and in turn, beat Q4 2017. In addition to a robust restructure of the brand’s search advertising strategy, MPS deployed Amazon DSP Advertising, Amazon’s programmatic solution to expand […]

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4 Recent Enhancements to Amazon DSP

4 Recent Enhancements to Amazon DSP

In Amazon’s constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining operations in the following areas: navigation, bulk editing, custom reporting, and creative moderation. 1. Navigation The […]

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Buy Box Ownership Varies By Location- A New Piece of Amazon’s Algorithm

Buy Box Ownership Varies By Location- A New Piece of Amazon’s Algorithm

In Amazon’s ever-evolving algorithm’s to provide the customer with the best price, shipping speed and quality, all while making a profit for themselves, it appears they are adding a new piece of the equation to their algorithm for Buy Box ownership — location. Amazon has developed and are currently testing a regional Buy Box feature that is […]

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[Webinar] The Rebirth of Amazon Display Advertising

[Webinar] The Rebirth of Amazon Display Advertising

Wednesday, December 12, 2018 at 1:00 pm EST/ 10:00 am PST Register Here Today! In early 2018, Amazon finally unlocked the doors to its programmatic display advertising platform, providing exclusive access to top strategic marketing agencies.  For the first time, instead of making bulk Amazon Media Group (AMG) buys to guarantee a display presence, brands […]

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Amazon’s Turkey 5 Record-Breaking Sales Success

Amazon’s Turkey 5 Record-Breaking Sales Success

Coming off the “Turkey 5”, a term coined for brands and retailers as the five day shopping rush between Thanksgiving Day through Cyber Monday, including Black Friday, Amazon has announced record-breaking sales, yet again. 2018’s Cyber Monday marking Amazon’s single biggest shopping day in the company’s history with the most products ordered worldwide. Compared to […]

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Marketplace Strategy Team Members Among First to Complete Amazon’s New Accreditation Program as Early Adopters

Marketplace Strategy Team Members Among First to Complete Amazon’s New Accreditation Program as Early Adopters

The firm’s Advertising Team recently earned Amazon’s Learning Console’s Early Adopter, as well as Amazon Advertising Sponsored Ads – US Marketplace Accreditation Marketplace Strategy’s (MPS) Advertising Team is part of the first group to complete Amazon’s new certification program, the firm announced Monday. Leveraging its strong agency relationship with Amazon, several of MPS’s team members […]

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