Working from home can be difficult when you’re used to being surrounded by your teammates every day. Long days spent at home can lead to feelings of isolation and disconnect, which often lead to a sharp drop in team morale. At MPS, the adjustment from our in-office culture to remote work has been significant for
A leading consumer goods brand came to Marketplace Strategy in the Fall of 2018 with one goal in mind: Win Big on Black Friday and Cyber Monday, and in turn, beat Q4 2017. In addition to a robust restructure of the brand’s search advertising strategy, MPS deployed Amazon DSP Advertising, Amazon’s programmatic solution to expand
In Amazon’s constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining operations in the following areas: navigation, bulk editing, custom reporting, and creative moderation. 1. Navigation The
In Amazon’s ever-evolving algorithm’s to provide the customer with the best price, shipping speed and quality, all while making a profit for themselves, it appears they are adding a new piece of the equation to their algorithm for Buy Box ownership — location. Amazon has developed and are currently testing a regional Buy Box feature that is
Amazon has officially expanded its US Sponsored Products advertising to Fresh. This means that brands can add their ASINs with AmazonFresh offers to any new or existing Sponsored Products campaign. What is AmazonFresh? This is the e-commerce giant’s grocery delivery program. Users in select markets can order fresh meat and produce as well as household,
Wednesday, December 12, 2018 at 1:00 pm EST/ 10:00 am PST Register Here Today! In early 2018, Amazon finally unlocked the doors to its programmatic display advertising platform, providing exclusive access to top strategic marketing agencies. For the first time, instead of making bulk Amazon Media Group (AMG) buys to guarantee a display presence, brands
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