Author Archives: Hannah West Dalpiaz

Code3 Blog: Join Us Where Brands Win

Code3 Blog: Join Us Where Brands Win

The Content You’re Looking For Now Lives On The Code3 Blog Marketplace Strategy (MPS) has officially become the commerce division of Code3 and we invite you to follow along with us on the Code3 blog. That’s where you can find us going forward! We will be sharing the same content you’re used to finding here and

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Is Customer Loyalty on Amazon a Lost Cause?

Is Customer Loyalty on Amazon a Lost Cause?

It goes without saying, Amazon is the top e-commerce platform in the country. With more than 197 million people around the world shopping on Amazon each month, it’s no surprise that selling on Amazon is a top priority for retailers. With this in mind, selling on the platform doesn’t come without its challenges. In this

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Unpacking the Permanent Effects of the Pandemic on E-Commerce

Unpacking the Permanent Effects of the Pandemic on E-Commerce

As the world weathered the struggle and uncertainty of the COVID-19 pandemic, we regularly reported on the trends and trials experienced by our clients and partners in the e-commerce industry. So much has changed since those early days of the virus, including the availability of a vaccine in the United States. Although Marketwatch reported a

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Key Factors for Developing a Strong A/B Title Testing Strategy on Amazon

Key Factors for Developing a Strong A/B Title Testing Strategy on Amazon

With Amazon’s Manage Your Experiments feature, eligible sellers can run A/B tests on product titles to determine which performs best. When it comes to running A/B title tests, crafting an effective strategy is imperative to make conclusions and optimize additional ASINs. Continue reading for insight into why A/B title testing is an effective tactic and

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5 Considerations for Launching a New Product on Amazon in 2021

5 Considerations for Launching a New Product on Amazon in 2021

Launching a new product on Amazon can elevate your brand’s presence beyond your expectations. Careful preparation will ensure the process goes smoothly to support your company’s reputation, attract new customers, and increase growth potential. Keep these five key considerations in mind as you strategize in advance of an Amazon product launch. Secure trademark protection If

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4 Tools for Success on Amazon that Shouldn’t be Overlooked

4 Tools for Success on Amazon that Shouldn’t be Overlooked

Last year was undoubtedly a whirlwind for brands and advertisers throughout the industry. Whether they sell via traditional retail, online, or both, 2020 was challenging. And so far, 2021 has been a beacon of light and opportunity for a rebound. Even those with proven success on Amazon felt the effects of the pandemic. Some saw

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