Author Archives: Hannah West Dalpiaz

Content and Creative Best Practices for Kroger

Content and Creative Best Practices for Kroger

The final marketplace featured in this three-part blog series is Kroger. Over the last several years, the retailer has upped its digital investments. And, subsequently, has positioned itself favorably amid the growth of online grocery. In fact, according to eMarketer, Kroger’s e-commerce sales topped $11 billion in 2020, growing by nearly 80% YoY. We believe

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Content and Creative Best Practices for Target

Content and Creative Best Practices for Target

Target is one of many popular, up-and-coming online marketplaces brands and advertisers have their eyes on. And the opportunity is there for early adopters to capitalize upon. In fact, Target is expected to grow its e-commerce sales by more than 20% this year alone, according to eMarketer. Over the last several years, Target has led

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Content and Creative Best Practices for Costco

Content and Creative Best Practices for Costco

Selling on Costco is attractive to brands and advertisers for a number of reasons. One reason clients at Marketplace Strategy are interested in the channel is its built-in loyal customer base. Not to mention, it has made it onto the list of top online retailers in the US by Statista. If you’re not already selling

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Why Invest in an Always-On Advertising Strategy on Amazon and Other Marketplaces?

Why Invest in an Always-On Advertising Strategy on Amazon and Other Marketplaces?

When we speak with clients about their advertising strategies, budget is often front and center of the conversation. Our strategists understand it’s tempting to save advertising dollars for peak time periods that guarantee a high rate of return. Especially during times of uncertainty and in a landscape that’s ever-changing. However, advertising does much more for

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How E-Commerce Has Changed for CPG Brands and What it Takes to Succeed

How E-Commerce Has Changed for CPG Brands and What it Takes to Succeed

Over the course of 2020 and early 2021, e-commerce grew at lightning speed out of necessity. Not only did consumers embrace online shopping overnight, but savvy brands and retailers did as well. To put this growth into perspective, as of 2018, global e-commerce sales had not reached the $3 trillion mark. However, it surpassed $4

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Our Experience with A/B Testing for Main Images on Amazon

Our Experience with A/B Testing for Main Images on Amazon

We’re excited to cover a new feature that recently became available to brands on both Vendor and Seller Central. Earlier this month, an A/B testing feature was released for main images in product libraries. This is great news for brands in all categories that place value on their creative optimizations. Here we explain what we

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