Author Archives: Hannah West Dalpiaz

Key Considerations for Successful Amazon Advertising Campaigns

Key Considerations for Successful Amazon Advertising Campaigns

We often share in-depth and specific updates to Amazon Advertising and Amazon DSP. Both are immensely important to brands throughout the industry. In fact, Amazon’s share of total digital ad spend is expected to continue growing to 9.7% in 2021. With this, we find it equally important to go back to basics from time to

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The Benefits of Advertising Deals During the Off-Season on Amazon

The Benefits of Advertising Deals During the Off-Season on Amazon

At MPS we encourage an always-on advertising strategy regardless of seasonality or launches. In part, our clients focus on advertising Deals during the off-season on Amazon to maintain momentum. These promotions usually see an increase in conversions while the competition is lower than normal. To take advantage, brands can use a similar approach to Cyber

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Walmart DSP: Everything You Need to Know

Walmart DSP: Everything You Need to Know

During a year of astronomical growth for Walmart and Walmart.com, the retailer is taking another major step to compete with Amazon. Walmart, in partnership with The Trade Desk, is launching a DSP offering for advertisers. The news comes shortly after Walmart Media Group (WMG) announced its rebrand to Walmart Connect. This is exciting, and long-anticipated,

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Twitch is Now Available for Amazon DSP in the US

Twitch is Now Available for Amazon DSP in the US

After Twitch tested its advertising integration with Amazon DSP in Canada, it’s now available for advertisers in the US. This is exciting news for the teams at Marketplace Strategy (MPS) and our clients looking to try something new. With more than 45 million unique visitors each month, Twitch offers brands a massive reach beyond what

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4 of the Top Challenges for E-commerce Last Year

4 of the Top Challenges for E-commerce Last Year

Although 2020 gave e-commerce and retail brands no other choice than to be quick and adaptable, 2021 offers a glimmer of hope for normalcy. Last year, shopping shifted to almost exclusively online due to coronavirus. Now, instead of being reactive to changes in consumer behavior, brands can be proactive and pursue new opportunities. Late last

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Top Trends in Online Grocery for CPG Brands to Consider this Year

Top Trends in Online Grocery for CPG Brands to Consider this Year

According to eMarketer, online grocery sales in the US will surpass $129 billion in sales by 2023. This means e-commerce will account for almost 10% of total grocery sales in America. These projections make it impossible for grocery and CPG brands to ignore e-commerce marketplaces. Whether they tap into Amazon, Walmart.com, Instacart, or another marketplace,

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