Author Archives: Hannah West Dalpiaz

Key Factors for Developing a Strong A/B Title Testing Strategy on Amazon

Key Factors for Developing a Strong A/B Title Testing Strategy on Amazon

With Amazon’s Manage Your Experiments feature, eligible sellers can run A/B tests on product titles to determine which performs best. When it comes to running A/B title tests, crafting an effective strategy is imperative to make conclusions and optimize additional ASINs. Continue reading for insight into why A/B title testing is an effective tactic and

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5 Considerations for Launching a New Product on Amazon in 2021

5 Considerations for Launching a New Product on Amazon in 2021

Launching a new product on Amazon can elevate your brand’s presence beyond your expectations. Careful preparation will ensure the process goes smoothly to support your company’s reputation, attract new customers, and increase growth potential. Keep these five key considerations in mind as you strategize in advance of an Amazon product launch. Secure trademark protection If

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4 Tools for Success on Amazon that Shouldn’t be Overlooked

4 Tools for Success on Amazon that Shouldn’t be Overlooked

Last year was undoubtedly a whirlwind for brands and advertisers throughout the industry. Whether they sell via traditional retail, online, or both, 2020 was challenging. And so far, 2021 has been a beacon of light and opportunity for a rebound. Even those with proven success on Amazon felt the effects of the pandemic. Some saw

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Inventory Restrictions on Amazon? You’re Not Alone.

Inventory Restrictions on Amazon? You’re Not Alone.

Beginning in May of this year, many of our clients began to notice severe and sudden inventory restrictions. We’ve noticed this has been a widespread issue among all product categories and more of a concern for clients selling via FBA. There have been no signs of a resolution and frustrations are mounting. Here we share

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How Customer Experience Directly Impacts Your Bottom Line

How Customer Experience Directly Impacts Your Bottom Line

Instant gratification continues to be a top priority for online shoppers. Today’s consumer craves convenience—one of the many reasons Amazon is the world’s largest online retailer. Though, we see this in many aspects of daily life, from streaming movies to ordering food and goods online to pick-up in person. Now that this has become an

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The Connection Between Social and Amazon

The Connection Between Social and Amazon

We could talk endlessly about the connection between social and Amazon, especially in today’s landscape. But, for a long time, brands considered selling on Amazon and social media marketing as separate endeavors. Now, these industries have evolved and become intertwined. As a result, many brands embrace online marketplaces outside of Amazon. And, they’ve fully delved

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