Author Archives: Hannah West

The Value of A+ Content and Premium A+

The Value of A+ Content and Premium A+

Brands on Amazon have the opportunity to leverage A+ Content to enhance their presence on the channel. There are a number of different uses for A+ Content and studies show it has a strong impact when used effectively. Now some of the most strategic brands on Amazon are taking Basic A+ Content to another level […]

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Why Brands Need Impactful Amazon Product Descriptions

Why Brands Need Impactful Amazon Product Descriptions

Amazon product descriptions often fall to the bottom of a brand’s priority list when it comes to optimizing a listing. In fact, Amazon once tested whether this section was impactful enough to keep. For a time, descriptions were removed for some categories entirely.  Product detail pages contain other compelling aspects like the image library, title, […]

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Our Predictions for Amazon’s Q1 of 2020

Our Predictions for Amazon’s Q1 of 2020

This year is bound to be full of continued changes, opportunities, and lessons learned for brands that sell on Amazon. Continue reading for a recap for Q4 (2019) and our predictions for Amazon’s Q1 of 2020. Here we share insight into what we learned from working with clients across all categories and what we expect. […]

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What We Learned from Amazon’s 2019 Holiday Season

What We Learned from Amazon’s 2019 Holiday Season

Amazon’s 2019 holiday season was record-breaking on many levels. Now, brands that sell on Amazon need to assess this peak season. At Marketplace Strategy (MPS), we contribute to preparing our clients for the holidays. This year, we worked with clients to ensure all content, creative, and technical strategies were in place ahead of time. Clients […]

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3 Reasons Why Amazon is Essential to E-Grocery

3 Reasons Why Amazon is Essential to E-Grocery

E-commerce has unleashed new options for consumers. For example, brands that only sold through brick-and-mortar now take orders and ship products. Because of this, challenger brands have entered the space and increased competition for legacy brands. This is especially true in the grocery category.  When it comes to e-commerce, more than 80% of shoppers say […]

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6 Ways to Improve Your Amazon Conversion Rate

6 Ways to Improve Your Amazon Conversion Rate

According to Statista, Amazon Prime Day 2019 drove a desktop conversion rate of 13.5%. This is attractive to brands because the average conversion rate on most other e-commerce sites is around 1-2%. Brands that sell on the channel often aim to improve their Amazon conversion rates. But, it can be a complex and time-consuming task […]

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