Author Archives: Hannah West

The Importance of Trial and Error on Amazon

The Importance of Trial and Error on Amazon

Amazon’s marketplace is constantly evolving to provide customers the best experience. With this, brands need to be agile and patient. At MPS, we’ve learned how valuable it is to embrace trial and error on Amazon. Failed tactics and strategies shouldn’t be forgotten. Instead, they should be revisited as the channel matures. Continue reading for the

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The Value of an Amazon Store Grows

The Value of an Amazon Store Grows

A few weeks ago, MPS strategists observed a notable change to many of our clients’ product detail pages (PDPs). Under the product title and above the star rating, the language of the clickable URL read ‘Visit BRAND NAME Store’. Usually, this language reads simply the brand’s name. However, through the weeks to follow, the new

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4 Ways Sellers Can Defend Their Amazon Account

4 Ways Sellers Can Defend Their Amazon Account

Amazon is home to thousands of third-party resellers. In fact, 53% of paid units sold on the channel are attributed to third parties. Many are reputable businesses, but there are a strong number as well with hidden agendas, trying at some level to game the system. An Amazon account of any size or level of

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3 Key Differences: Walmart.com and Amazon

3 Key Differences: Walmart.com and Amazon

Over the past several years, Walmart.com has become a stronger competitor to Amazon. The marketplace first launched in 2009 and will be the corporation’s primary e-commerce focus moving forward. At Marketplace Strategy (MPS), our clients are embracing Walmart.com more than ever. And most now understand the value of selling on both Walmart.com and Amazon. Continue

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Walmart.com Popularity Growing Among Brands

Walmart.com Popularity Growing Among Brands

Over the last year, Walmart.com has experienced significant growth. In fact, Walmart’s U.S. e-commerce sales increased by more than 70% in the first quarter of 2020. Strong shifts in consumer behavior due to the coronavirus likely had a partial hand in this spike. Regardless, Walmart.com will remain a focus for the corporation for the foreseeable

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The Future of E-Commerce and its Impact on Brands

The Future of E-Commerce and its Impact on Brands

As the coronavirus’ impact spread throughout the U.S., we shared our observations and recommendations on the MPS blog. Now that some time has passed, we’re able to analyze more data and gain a better idea of what lies ahead for e-commerce. The first half of 2020 has been unpredictable and will likely shape brands’ strategies

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