Author Archives: Hannah West

What Continually Increasing Competition on Amazon Means for Brands

What Continually Increasing Competition on Amazon Means for Brands

Over the years, brands have learned that increased competition on Amazon isn’t only fueled by its growing customer base. The growing number of brands selling on the channel is also creating a more cluttered catalog. As a result, it has become more difficult for brands to grow their presence organically. With that said, organic optimization,

Read More

Key Considerations for Amazon Outside of Marketing Efforts

Key Considerations for Amazon Outside of Marketing Efforts

A recent survey found 75% of consumers purchased products from Amazon sellers over the past year. It has quickly become a popular destination for shoppers to discover, research, and buy products. With this in mind, many brands and retailers see Amazon as a necessary part of their e-commerce strategies. However, there are many nuances associated

Read More

Adjusting Your Amazon Strategy During the Coronavirus Outbreak

Adjusting Your Amazon Strategy During the Coronavirus Outbreak

Earlier this month, we highlighted a few ways the coronavirus had impacted Amazon in its early stages. But, as we all know, much has transpired since and new challenges have arisen for brands and retailers. Continue reading for insight into recent developments and how to adjust your Amazon strategy during the coronavirus outbreak. Amazon’s Changes

Read More

How Sellers Can Defend Their Brand on Amazon

How Sellers Can Defend Their Brand on Amazon

Amazon is home to thousands of third-party resellers. In fact, 53% of paid units sold on the channel are attributed to third parties. Many are reputable businesses, but there are a strong number as well with hidden agendas, trying at some level to game the system via black hat tactics.  Brands of all sizes and

Read More

How to Use A+ Content to Increase Your Amazon Sales

How to Use A+ Content to Increase Your Amazon Sales

Brands and retailers that sell on Amazon understand its competitive nature. Luckily, there are plenty of ways to make sure your products stand out next to competing brands. A+ content is one option, and leveraging it across your catalog can have a direct impact on driving sales.  We’ve shared examples of stellar A+ content on

Read More

Debunking Misconceptions About Amazon Made By Marketers

Debunking Misconceptions About Amazon Made By Marketers

Over the years, Amazon has evolved because of advancements in technology and trends in consumer behavior. It’s now a destination to discover products, research and make a purchase. A person’s perspective on how Amazon can and should be used usually varies based on their industry and level of expertise. With that said, it’s imperative decision-makers

Read More