Author Archives: Hannah West

Why Use a Strategic Partner for Amazon Help?

Why Use a Strategic Partner for Amazon Help?

When brands look for Amazon help, there can be an overwhelming number of options to choose from. Whether it be a technology-based solution or an agency that outsources its services, it can be difficult for brands to understand the differences and find the best fit. Few and far between are agencies with full-time, in-house experts, […]

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What Amazon Advertising’s Sponsored Display Beta Means for Brands

What Amazon Advertising’s Sponsored Display Beta Means for Brands

Amazon Advertising recently launched its Sponsored Display Beta. It’s available to brands enrolled in Amazon Brand Registry via Seller Central, vendors, and agencies like Marketplace Strategy. This beta test has been anticipated since the launch of the Amazon DSP. Here we explain more about the beta and address some of the common questions we’ve received […]

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Amazon’s Toys and Games Category: What You Need to Know Before the Holidays

Amazon’s Toys and Games Category: What You Need to Know Before the Holidays

During the 2018 holiday season, Amazon’s toy sales increased 30% over the holiday season prior, according to Retail Dive. Because of this level of growth and increase in consumers searching for toys online, Amazon has become a major opportunity for toy brands. If your brand belongs to Amazon’s Toys and Games category, continue reading for […]

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Why Amazon has Become a Must for Brands

Why Amazon has Become a Must for Brands

Not only has Amazon earned the title, America’s Favorite Brand, but it has become essential to brands and retailers tapped into the world of e-commerce. Although the channel faced some resistance in its early days, more and more brands and retailers over time have come to embrace Amazon. Continue reading to learn some of the […]

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Why Your Brand’s Amazon Presence Matters to Its Off-Amazon Success

Why Your Brand’s Amazon Presence Matters to Its Off-Amazon Success

Amazon has become an increasingly competitive sales channel with the added capabilities of advertising and new third-party seller strategies. But, more brands are finding success on Amazon and watching it overflow into their off-Amazon business. In this post, we will dive into some of the key contributors to this phenomenon. Continue reading to learn more […]

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Amazon Search Rankings Explained

Amazon Search Rankings Explained

Amazon search rankings can be a complicated topic for brands of any size. t can be a frustrating process to make products in your catalog discoverable. In this post, we will cover information about Amazon’s A9 algorithm and how brands can better optimize. Continue reading to learn more about Amazon search rankings and why it […]

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