Author Archives: Hannah West

How to Measure the Success of Amazon DSP

How to Measure the Success of Amazon DSP

More than 55% of consumers begin searching for products online on Amazon. Because of this, Amazon has become a necessary vehicle for brands to gain awareness and sell products. Amazon has evolved into a platform for brands to influence purchase decisions. To do so, advertisers invest in Amazon Advertising and Amazon DSP. Brands that implement […]

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‘Project Zero’ and ‘Transparency by Amazon’ at a Glance

‘Project Zero’ and ‘Transparency by Amazon’ at a Glance

Counterfeit listings are a pain point for many brands that sell on Amazon. Fake products are often sold at a lower price and hurt a brand’s bottom line in more ways than one. Not only are sales lost, but negative reviews can impact a brand’s reputation. As a way to resolve these issues, Amazon first […]

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How to Keep Your Brand Competitive on Amazon in 2020

How to Keep Your Brand Competitive on Amazon in 2020

Amazon sells more than 12 million products and half of these sales come from third-party sellers. The platform has become crowded and increasingly competitive. As a result, brands need to step up their game to ensure they’re in a position to compete and succeed. Continue reading for ideas and suggestions to keep your brand competitive […]

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Amazon’s Request a Review Feature

Amazon’s Request a Review Feature

Over the past week, Amazon sellers and our client teams noticed an important addition to the Seller Central platform. Because of this, there has been a shift in the future of how sellers can communicate with consumers. In this blog post, we explain what we know about Amazon’s Request a Review feature and why it […]

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The Truth About ACoS and Your Brand on Amazon

The Truth About ACoS and Your Brand on Amazon

Advertising Cost of Sales (ACoS) is a popular metric brands that sell on Amazon aim to lower or improve. It’s even listed first in our guide, 8 Vital Metrics to Measure Your Brand’s Health on Amazon. But focusing too much on ACoS can have a negative impact on a brand in the long-term. In this […]

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The Future of Fashion E-Commerce

The Future of Fashion E-Commerce

Through the years, the retail landscape has changed drastically as e-commerce has grown As it continues to evolve, brands will need to continue to make adjustments to survive. In the fashion category, in particular, there have been significant and unique shifts. Continue reading to learn more about the future of fashion e-commerce and how trends […]

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