Author Archives: Jeff Walcoff

The Great Amazon Panic of 2019 Enters Week 2

The Great Amazon Panic of 2019 Enters Week 2

The level-headed response to last week’s lack of Amazon purchase orders for many brands was a ‘wait-and-see’ attitude – putting off any major evaluation until the following Monday to see if the trend would continue into its second week. That second Monday has arrived, and by all accounts, it could be time for brands to […]

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Grow Your Food Brand On Amazon, If You Constantly Optimize

Grow Your Food Brand On Amazon, If You Constantly Optimize

Tera Johnson, founder, and director of the Food Finance Institute and founder of teraswhey®  interviewed our very own Jeff Walcoff, Vice President of Sales & Marketing on his Edible-Alpha™ podcast. Listen below for Jeff’s thoughts on how Amazon can impact your food brand. If you are experiencing trouble listening to the podcast: listen directly from Food Finance […]

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Goodbye, Steak Dinners: Amazon is the Ultimate Game of ‘What You Know’

Goodbye, Steak Dinners: Amazon is the Ultimate Game of ‘What You Know’

It’s Sunday morning and you’re walking in the park with a friend on the way to lunch. You come upon two elderly men setting up a chess game. Your friend turns to you and offers a challenge: Pick the winner and he’ll buy lunch. If your player loses, the meal is on you. He’ll even […]

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Three Observations from 2018 Expo West

Three Observations from 2018 Expo West

Marketplace Strategy planted its flag in Anaheim last week at Expo West, one of the largest natural foods conferences in the world. Amongst rows and rows of endless kombucha, jerky, cold-pressed coffee, and beef broth brands, we had our fair share of conversations with grocery and personal care companies, and came away with a few […]

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Amazon’s New Technical Expectation

Amazon’s New Technical Expectation

A simple browse through just about any product category on Amazon will clearly show that more brands than ever are taking an active role in controlling their customer experience on the channel. Aside from ensuring a positive reflection of the brand, they’ve also have focused on tackling any issues that could negatively affect the consumer experience […]

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Boring Brand Page No More: Introducing Amazon Stores

Boring Brand Page No More: Introducing Amazon Stores

No longer will brands be confined to the simple constraints of an AMS Brand Page to showcase themselves on Amazon. Amazon recently announced the creation of Amazon Stores: a free, self-service tool allowing brands to create single and multi-page “stores” on Amazon to showcase their brand and collections of their products. Amazon Stores is designed […]

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