WHAT IS AMAZON’S BEST SELLER BADGE:
Amazon’s Best Seller Badge is a little orange icon awarded to products that perform exactly as the name states – they are best sellers in their respective category as it relates to sales velocity.
WHO IS ELIGIBLE TO EARN THE BEST SELLER BADGE:
Any seller who lists products on Amazon are eligible to earn the Best Seller Badge on their product(s).
WHERE CAN YOU FIND BEST SELLER BADGES:
In the past, best seller badges have commonly been found on product detail pages, but as of lately, they are being discovered in search results as well. In a recent search for ‘waterproof Bluetooth speaker’ there were multiple products on the first page of results tagged with the Best Seller badge. Your next question may be ‘How can there be more than one product that is a best seller?’ That is a great question – Best Seller Badges are awarded in various categories or browse nodes, and as long as there are 100 products listed in that section, the badge can be awarded to the most deserving candidate. In the example below, the first speaker has won the best seller in ‘Satellite Speakers’, which is actually a subcategory within the Electronics Department (Electronics>Home Audio & Theater>Home Theater>Satellite Speakers).
WHY DO BEST SELLER BADGES MATTER?
In a saturated category where there is a lot of competition, the Best Seller Badge helps separate you from the rest of the pack. It can act as a catalyst in a consumer’s path to purchase – if a customer sees the Best Seller Badge, this is a glaring indicator of a popular product. If that product is backed up by a vast amount of positive reviews, that is a great indicator of a quality product that is popular. What more does the customer need to research at that point? The Best Seller Badge can indeed help boost conversion rates as a result.
HOW CAN YOU EARN THE BEST SELLER BADGE:
While Amazon has not outlined the exact qualifications of assigning the Best Seller Badge to products, one thing can be inferred -the badge is based on both sales history & sales velocity. Recent sales as well as historical sales (since product launch) are factors that are evaluated, however it is not determined how much emphasis or weight one has over the other in the algorithm. You can also be strategic in moving around the browse node or category that your product is listed in in order to win the best seller badge. In the example with the speakers above, if you are a seller selling comparable products and you are currently listed in the ‘Surround Sound System’ category, you may want to reconsider moving your product into another category/browse node such as ‘Ceiling & In-Wall Speakers’ that may have less competition in order to have a better chance for obtaining that badge. While assessing category listings is a factor in earning the coveted badge, that is not the sole factor to take into account. There are several other overarching components and levers to pull on your product listings in order to compete for the badge. Those components range from content, product images, advertising via sponsored product and headline search ads, variating your listings, etc.