Amazon Advertising

March 15, 2019

4 Recent Enhancements to Amazon DSP

In Amazon's constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining...

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January 9, 2017

Welcome to the Marketplace Strategy Blog

  First, we want to take a moment to welcome you to the Marketplace Strategy Blog, and thank you for heading our way. MPS was conceived likely for many of the same reasons your company may be devoting more resources...

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January 16, 2017

3 Changes to Amazon in 2016 that Consumer Brands Must Know

Amazon is an ever-changing force and it seems they received an unprecedented amount of attention in the news in 2016. From research stating that the marketplace now commands 55% of online product searches to their first commercial drone delivery, it...

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