Amazon News & Updates

March 15, 2019

4 Recent Enhancements to Amazon DSP

In Amazon's constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining...

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March 31, 2020 Buy Box Suppression

Lost Buy Box vs. Buy Box Suppression on Amazon

For brands that sell on Amazon, owning the Buy Box is a driving factor of success. After all, the Buy Box accounts for 85% of sales on the channel.  The designation of the Buy Box is processed through an algorithm...

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January 16, 2017

3 Changes to Amazon in 2016 that Consumer Brands Must Know

Amazon is an ever-changing force and it seems they received an unprecedented amount of attention in the news in 2016. From research stating that the marketplace now commands 55% of online product searches to their first commercial drone delivery, it...

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