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March 15, 2019

4 Recent Enhancements to Amazon DSP

In Amazon's constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining...

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April 1, 2020 brand analytics

Amazon Retail Analytics is now Brand Analytics

Brand Analytics Amazon has officially rolled out its new reporting platform for Vendor Central, Brand Analytics. It will replace ARA Premium, and ARA basic for those that are Brand Registered. Now, data will be more accessible and allow brands to...

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January 16, 2017

3 Changes to Amazon in 2016 that Consumer Brands Must Know

Amazon is an ever-changing force and it seems they received an unprecedented amount of attention in the news in 2016. From research stating that the marketplace now commands 55% of online product searches to their first commercial drone delivery, it...

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