In November 2018, the MPS advertising team was among the first to complete the Amazon Advertising Accreditation Program as early adopters of its learning console. In February 2019, the learning console became available to anyone with an Amazon account. Through...
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In Amazon's constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining...
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With Amazon’s Manage Your Experiments feature, eligible sellers can run A/B tests on product titles to determine which performs best. When it comes to running A/B title tests, crafting an effective strategy is imperative to make conclusions and optimize additional...
Read MoreEarlier this week, it was announced that starting this summer Amazon will be among a select number of online retailers to begin accepting food stamps via the U.S. Department of Agriculture’s Supplemental Nutrition Assistance Program (SNAP). With the American grocery...
Read MoreAmazon is an ever-changing force and it seems they received an unprecedented amount of attention in the news in 2016. From research stating that the marketplace now commands 55% of online product searches to their first commercial drone delivery, it...
Read MoreAs brands invest more in Amazon and begin to develop a strategic presence in the marketplace, a growing number of Vendors are exploring the utilization of Seller Central. Using a combination of Vendor Central and Seller Central – an Amazon...
Read MoreINDUSTRY LEADING INSIGHTS