In Amazon's constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining...
Read MoreFirst, we want to take a moment to welcome you to the Marketplace Strategy Blog, and thank you for heading our way. MPS was conceived likely for many of the same reasons your company may be devoting more resources...
Read MoreEarlier this week, it was announced that starting this summer Amazon will be among a select number of online retailers to begin accepting food stamps via the U.S. Department of Agriculture’s Supplemental Nutrition Assistance Program (SNAP). With the American...
Read MoreAmazon is an ever-changing force and it seems they received an unprecedented amount of attention in the news in 2016. From research stating that the marketplace now commands 55% of online product searches to their first commercial drone delivery, it...
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When brands look for Amazon help, there can be an overwhelming number of options to choose from. Whether it be a technology-based solution or an agency that outsources its services, it can be difficult for brands to understand the differences...
Read MoreAs brands invest more in Amazon and begin to develop a strategic presence in the marketplace, a growing number of Vendors are exploring the utilization of Seller Central. Using a combination of Vendor Central and Seller Central – an Amazon...
Read MoreINDUSTRY LEADING INSIGHTS