Amazon Strategy

March 15, 2019

4 Recent Enhancements to Amazon DSP

In Amazon's constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining...

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December 9, 2019 measure the success of Amazon DSP

How to Measure the Success of Amazon DSP

More than 55% of consumers begin searching for products online on Amazon. Because of this, Amazon has become a necessary vehicle for brands to gain awareness and sell products. Amazon has evolved into a platform for brands to influence purchase...

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January 16, 2017

3 Changes to Amazon in 2016 that Consumer Brands Must Know

Amazon is an ever-changing force and it seems they received an unprecedented amount of attention in the news in 2016. From research stating that the marketplace now commands 55% of online product searches to their first commercial drone delivery, it...

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