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March 15, 2019

4 Recent Enhancements to Amazon DSP

In Amazon's constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining...

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November 13, 2019 TAG Certified Against Fraud Seal

Amazon Advertising Earns TAG Certified Against Fraud Seal

As Amazon Advertising grows, it's important for the company to prove it will protect brands and consumers. The impact of digital ad fraud is great, however, measuring it can be difficult according to eMarketer. Its most recent estimate ranges from...

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January 16, 2017

3 Changes to Amazon in 2016 that Consumer Brands Must Know

Amazon is an ever-changing force and it seems they received an unprecedented amount of attention in the news in 2016. From research stating that the marketplace now commands 55% of online product searches to their first commercial drone delivery, it...

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