Amazon Advertising Strategist- Programmatic
Marketplace Strategy – a rapidly growing digital marketing agency focused on online marketplaces, including Amazon, Walmart, Jet, and others– is looking for an Amazon Client Strategist. You will work closely with the our teams of Amazon experts to learn Marketplace Strategy’s sales acceleration process. You will apply those learnings and work with the design, technical, advertising and content teams to help your clients increase revenue on the world’s fastest-growing retailer.
What You'll Do
- Identify and understand client’s overall objectives, goals, product mix, and margin strategy
- Develop forecasts, ROI targets, and sales plans for Amazon paid media campaigns
- Define a campaign strategy and deliverable plans that meet or exceed client expectations including: keyword research, writing ad copy, budgeting, implementing tags, managing vendor relationships, and account launch management
- Create and manage Amazon advertising campaigns through Amazon Advertising, DSP (previously AAP/AMG).
- Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
- Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts
- Work closely with the Lead Account Strategist and Technical Analysts
- Attend client and agency meetings to present deliverables, campaign strategies, and tactics
- Ongoing understanding of Amazon/online marketplaces, Amazon sales acceleration strategy, industry trends, client successes, market activities, and competitors
- Stay current on industry trends and best practices, focusing on how changes can help improve offerings to accounts
- Think creatively and develop tools and innovative tactics to improve efficiencies or advance the practice
- Actively contribute to corporate initiatives, automation projects, process changes and roll-outs
- Periodically aid in creation of new business presentations
Who You Are
- 3+ years of programmatic advertising experience
- Bachelor’s degree
- General understanding of Amazon and e-commerce
- The role is based in Cleveland, Ohio and may require some travel, depending on company need
Why Work At MPS
Marketplace Strategy is a fast-paced agency where you will have freedom and control of your and the company’s success. Our team is growing at a quick pace and you will have the opportunity to make a big and immediate impact. We have a flexible, fun, and hard-working environment. Here are some of our benefits:
- Beautiful, new office space with views of downtown Cleveland and Lake Erie
- Free parking, any time
- Dog-friendly office
- Stocked kitchen and a fridge full of beer
- Generous time off and holiday schedule
- Excellent medical, dental and vision coverage
- Pension and Matching 401k
- A transparent leadership team that places a large focus on culture
- A commitment to providing and supporting professional development
- Quarterly company-wide off-site meetings and outings
- Annual company-wide summit trips to another city
- Office-wide “Work From Home” schedule during the last week of the year
- …and so much more, like a relaxed dress code, ping pong table, LOTS of donuts, monthly Happy Hours, endless high-fives…
INDUSTRY LEADING INSIGHTS