Amazon Advertising Strategist- Programmatic

• Identify and understand client’s overall objectives, goals, product mix, and margin strategy
• Develop forecasts, ROI targets, and sales plans for Amazon paid media campaigns
• Define a campaign strategy and deliverable plans that meet or exceed client expectations including: keyword research, writing ad copy, budgeting, implementing tags, managing vendor relationships, and account launch management
• Create and manage Amazon advertising campaigns through Amazon Advertising, DSP (previously AAP/AMG).
• Monitor, track and evaluate campaign performance analytics, based on client KPI targets and baselines
• Create monthly client reports, verify data accuracy, provide analysis and keep clients updated on the status of their accounts
• Work closely with the Lead Account Strategist and Technical Analysts
• Attend client and agency meetings to present deliverables, campaign strategies, and tactics
• Ongoing understanding of Amazon/online marketplaces, Amazon sales acceleration strategy, industry trends, client successes, market activities, and competitors
• Stay current on industry trends and best practices, focusing on how changes can help improve offerings to accounts
• Think creatively and develop tools and innovative tactics to improve efficiencies or advance the practice
• Actively contribute to corporate initiatives, automation projects, process changes and roll-outs
• Periodically aid in creation of new business presentations

• 3+ years of programmatic advertising experience
• Bachelor’s degree
• General understanding of Amazon and e-commerce
• The role is based in Cleveland, Ohio and may require some travel, depending on company need

Marketplace Strategy is a fast-paced agency where you will have freedom and control of your and the company’s success. Our team is growing at a quick pace and you will have the opportunity to make a big and immediate impact. We have a flexible, fun, and hard-working environment. Here are some of our benefits:

• Beautiful, new office space with views of downtown Cleveland and Lake Erie
• Free parking, any time
• Dog-friendly office
• Stocked kitchen and a fridge full of beer
• Generous time off and holiday schedule
• Excellent medical, dental and vision coverage
• Pension and Matching 401k
• A transparent leadership team that places a large focus on culture
• A commitment to providing and supporting professional development
• Quarterly company-wide off-site meetings and outings
• Annual company-wide summit trips to another city
• Office-wide “Work From Home” schedule during the last week of the year
• …and so much more, like a relaxed dress code, ping pong table, LOTS of donuts, monthly Happy Hours, endless high-fives…