Frustrated with the inability to stop third parties from selling their products on Amazon’s open marketplace, many brands have resorted to a “resistance is futile,” laissez faire approach to combatting the issue. But as the platform continues to evolve and more third parties emerge with substantial presences on Amazon, more vital implications have surfaced that

Third-party sellers have long been a thorn in the side of brands across nearly every product category, and as long as Amazon continues to merge its seller’s marketplace with Amazon Retail, that will likely be the case. Whether it’s retailers who procure a product legitimately or independent sellers who grabbed a box that fell off