Tag Archives: advertising efficiency

3 Metrics Brands Should Use to Measure Advertising Efficiency on Amazon

3 Metrics Brands Should Use to Measure Advertising Efficiency on Amazon

Measuring your brand’s performance on Amazon can be a challenge. But, it’s important for brands to understand how to measure advertising efficiency properly. Especially when significant financial investment is involved. In fact, brands are spending enough to increase Amazon Advertising’s revenue by 250% in 2018. Continue reading for recommendations of what to consider when measuring

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