Tag Archives: advertising

Advertising and Streaming: Amazon’s Focus on the Positive

Advertising and Streaming: Amazon’s Focus on the Positive

In mid-October, Amazon released it’s much anticipated quarter three earnings. The response was quick and firm with observations. Profit margins dropped by nearly 30%, threatening Jeff Bezos’ title of richest person in the world. Most of this can be attributed to Amazon’s investment in one-day shipping. However, there are two areas of focus that allow […]

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Why Product Page Optimization Matters to your Amazon Advertising Strategy

Why Product Page Optimization Matters to your Amazon Advertising Strategy

Both Amazon Advertising and Amazon DSP have made an impact on brands’ strategies. When used together, search and programmatic advertising capture intent, demand, and target shoppers based on these behaviors. But, brands need to make sure they’re driving traffic to quality content designed to convert visitors. Continue reading to learn why focusing on product page […]

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3 Metrics Brands Should Use to Measure Advertising Efficiency on Amazon

3 Metrics Brands Should Use to Measure Advertising Efficiency on Amazon

Measuring your brand’s performance on Amazon can be a challenge. But, it’s important for brands to understand how to measure advertising efficiency properly. Especially when significant financial investment is involved. In fact, brands are spending enough to increase Amazon Advertising’s revenue by 250% in 2018. Continue reading for recommendations of what to consider when measuring […]

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Why Amazon has Become a Must for Brands

Why Amazon has Become a Must for Brands

Not only has Amazon earned the title, America’s Favorite Brand, but it has become essential to brands and retailers tapped into the world of e-commerce. Although the channel faced some resistance in its early days, more and more brands and retailers over time have come to embrace Amazon. Continue reading to learn some of the […]

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5 Changes to Amazon Advertising and Why They’re Important

5 Changes to Amazon Advertising and Why They’re Important

During Q1 of 2019, Amazon’s advertising sales surpassed $2 billion. Growing at more than 100%, advertising is its fastest-growing segment. As a result, Amazon is investing in and offering more sophisticated advertising options. It’s imperative that you invest in your product and brand via Amazon Advertising. Recently, there have been some changes in their platform […]

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New: Amazon Advertising Launches in Mexico

New: Amazon Advertising Launches in Mexico

Amazon.com.mx launched in June 2015 and attracts 10 million unique monthly visitors, according to Comscore, who come to Amazon not only as a place to shop but also as a place to discover new products and brands. To help businesses extend the reach of their advertising campaigns, Amazon has announced that they are expanding Amazon Advertising to […]

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