Tag Archives: advertising

Why Amazon has Become a Must for Brands

Why Amazon has Become a Must for Brands

Not only has Amazon earned the title, America’s Favorite Brand, but it has become essential to brands and retailers tapped into the world of e-commerce. Although the channel faced some resistance in its early days, more and more brands and retailers over time have come to embrace Amazon. Continue reading to learn some of the […]

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5 Changes to Amazon Advertising and Why They’re Important

5 Changes to Amazon Advertising and Why They’re Important

During Q1 of 2019, Amazon’s advertising sales surpassed $2 billion. Growing at more than 100%, advertising is its fastest-growing segment. As a result, Amazon is investing in and offering more sophisticated advertising options. It’s imperative that you invest in your product and brand via Amazon Advertising. Recently, there have been some changes in their platform […]

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New: Amazon Advertising Launches in Mexico

New: Amazon Advertising Launches in Mexico

Amazon.com.mx launched in June 2015 and attracts 10 million unique monthly visitors, according to Comscore, who come to Amazon not only as a place to shop but also as a place to discover new products and brands. To help businesses extend the reach of their advertising campaigns, Amazon has announced that they are expanding Amazon Advertising to […]

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How to Get Your Amazon Advertising Ready for Q4

How to Get Your Amazon Advertising Ready for Q4

Even if the holidays are not your brand’s peak time period, the end of the year is an extremely important time for most brands to wrap up the year successfully and profitably on Amazon. During the holiday season of November 1 through December 31, U.S. shoppers will spend $120 billion with online retailers, an increase […]

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Amazon Advertising: Announcing a Single Unified Brand

Amazon Advertising: Announcing a Single Unified Brand

Amazon is a company built on being a culture of developers and pioneers in every industry. Up until this point, Amazon has worked to build a portfolio of impressive advertising platforms to meet their various vendors advertising needs, all while helping the customer discover new brands and products. They started this business developing products for […]

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