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Amazon Acquires Sizmek Ad Server and Optimization Solution

Amazon Acquires Sizmek Ad Server and Optimization Solution

Amazon released a statement announcing the acquisition of Sizmek. The online advertising company declared bankruptcy in early 2019, and discussions with Amazon began shortly after. The deal makes sense for Amazon as it plans to bulk up its “other revenue” category that’s already substantiated by Amazon Advertising. Continue reading to learn about Amazon and Sizmek

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