Your Brand’s Amazon Prime Day Advertising Checklist
As July approaches, brands are gearing up for the fifth annual Amazon Prime Day. In the past year, Amazon Advertising has grown to become one of the marketplace giant’s most profitable segments. Brands continue to invest heavily in Amazon Advertising and need specific knowledge to make the most of their investment during Prime Day. Continue […] Read More
What Does Amazon Advertising’s Australia Launch Mean for Brands?
It wasn’t long ago Amazon opened its Australian marketplace. Now, Amazon Advertising has launched in Australia and has made it possible for brands to take advantage of this young market in a new way. Those who didn’t sell through Amazon Australia before may reconsider the possibilities advertising creates. Continue reading to learn what Amazon Advertising’s […] Read More
Amazon Advertising Accreditation What is it and Why Does it Matter?
In November 2018, the MPS advertising team was among the first to complete the Amazon Advertising Accreditation Program as early adopters of its learning console. In February 2019, the learning console became available to anyone with an Amazon account. Through the learning console, brands can learn the basics of Amazon Advertising and become accredited. We’re […] Read More
5 Changes to Amazon Advertising and Why They’re Important
During Q1 of 2019, Amazon’s advertising sales surpassed $2 billion. Growing at more than 100%, advertising is its fastest-growing segment. As a result, Amazon is investing in and offering more sophisticated advertising options. It’s imperative that you invest in your product and brand via Amazon Advertising. Recently, there have been some changes in their platform […] Read More
New: Amazon Advertising Launches in Mexico
Amazon.com.mx launched in June 2015 and attracts 10 million unique monthly visitors, according to Comscore, who come to Amazon not only as a place to shop but also as a place to discover new products and brands. To help businesses extend the reach of their advertising campaigns, Amazon has announced that they are expanding Amazon Advertising to […] Read More
How to Get Your Amazon Advertising Ready for Q4
Even if the holidays are not your brand’s peak time period, the end of the year is an extremely important time for most brands to wrap up the year successfully and profitably on Amazon. During the holiday season of November 1 through December 31, U.S. shoppers will spend $120 billion with online retailers, an increase […] Read More