Tag Archives: amazon advertising

Your Brand’s Holiday Season Amazon Advertising Checklist

Your Brand’s Holiday Season Amazon Advertising Checklist

In 2018, Amazon claimed almost 50% of all online transactions on Thanksgiving. And, on Black Friday, it earned almost 60% of online sales. So, if your brand isn’t advertising its products on the channel, it’s missing out on a major opportunity during the holidays. Continue reading for a holiday season Amazon Advertising checklist designed to […]

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What Amazon Advertising’s Sponsored Display Beta Means for Brands

What Amazon Advertising’s Sponsored Display Beta Means for Brands

Amazon Advertising recently launched its Sponsored Display Beta. It’s available to brands enrolled in Amazon Brand Registry via Seller Central, vendors, and agencies like Marketplace Strategy. This beta test has been anticipated since the launch of the Amazon DSP. Here we explain more about the beta and address some of the common questions we’ve received […]

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How To Leverage Search And Programmatic Advertising On Amazon

How To Leverage Search And Programmatic Advertising On Amazon

This year, Amazon’s advertising revenue is set to reach $3.19 billion in the United States. If your brand is already selling on the platform, are you utilizing both search and programmatic advertising options to advertise your products? It’s important for brands to understand the difference between each method and what they can accomplish when used together. Here’s an explanation of […]

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Amazon Advertising’s Find-a-Partner Directory Lists Marketplace Strategy

Amazon Advertising’s Find-a-Partner Directory Lists Marketplace Strategy

In August 2019, Amazon Advertising launched its Find-a-Partner Directory. Marketplace Strategy (MPS) became an official Amazon Advertising Partner with our inclusion in this directory. The list names accepted tool and managed services providers to provide brands and retailers a reputable resource for assistance in their journey to find strategic partners. Continue reading to learn more […]

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Your Brand’s Amazon Prime Day Advertising Checklist

Your Brand’s Amazon Prime Day Advertising Checklist

As July approaches, brands are gearing up for the fifth annual Amazon Prime Day. In the past year, Amazon Advertising has grown to become one of the marketplace giant’s most profitable segments. Brands continue to invest heavily in Amazon Advertising and need specific knowledge to make the most of their investment during Prime Day. Continue […]

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What Does Amazon Advertising’s Australia Launch Mean for Brands?

What Does Amazon Advertising’s Australia Launch Mean for Brands?

It wasn’t long ago Amazon opened its Australian marketplace. Now, Amazon Advertising has launched in Australia and has made it possible for brands to take advantage of this young market in a new way. Those who didn’t sell through Amazon Australia before may reconsider the possibilities advertising creates. Continue reading to learn what Amazon Advertising’s […]

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