Tag Archives: amazon advertising

What Brands Need to Know About Sponsored Brand Video (SB+V)

What Brands Need to Know About Sponsored Brand Video (SB+V)

More than half of marketers cite video as the format that drives the most return on their investments. Now it’s possible for advertisers to leverage video in their Amazon Advertising search campaigns. Sponsored Brand video is a new ad type that displays more prominently in search results than traditional Sponsored Brand ads. It was originally

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Amazon Advertising Earns TAG Certified Against Fraud Seal

Amazon Advertising Earns TAG Certified Against Fraud Seal

As Amazon Advertising grows, it’s important for the company to prove it will protect brands and consumers. The impact of digital ad fraud is great, however, measuring it can be difficult according to eMarketer. Its most recent estimate ranges from $6.5 billion to $19 billion. We believe Amazon Advertising is taking the right steps by

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The Top 3 Amazon Advertising Challenges and Solutions

The Top 3 Amazon Advertising Challenges and Solutions

Amazon Advertising has become increasingly important to brands that sell on the channel. However, if you’re not an expert, there can be more questions than answers when developing a strategy. Continue reading to learn more about common Amazon Advertising challenges and solutions. A Lack of Comprehensive Reporting  Nearly 100% of advertisers already have or plan

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How Amazon Advertising Impacts Your E-Commerce Brand

How Amazon Advertising Impacts Your E-Commerce Brand

In 2018, brands spent more than $4.5 billion on Amazon Advertising, and spending is expected to increase. Advertisers have realized Amazon’s audience is not only massive but engaged, too. Brands have also found advertising campaigns to be one of the key drivers of organic growth on the platform. As a result, brands have more reason

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Your Brand’s Holiday Season Amazon Advertising Checklist

Your Brand’s Holiday Season Amazon Advertising Checklist

In 2018, Amazon claimed almost 50% of all online transactions on Thanksgiving. And, on Black Friday, it earned almost 60% of online sales. So, if your brand isn’t advertising its products on the channel, it’s missing out on a major opportunity during the holidays. Continue reading for a holiday season Amazon Advertising checklist designed to

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What Amazon Advertising’s Sponsored Display Beta Means for Brands

What Amazon Advertising’s Sponsored Display Beta Means for Brands

Amazon Advertising recently launched its Sponsored Display Beta. It’s available to brands enrolled in Amazon Brand Registry via Seller Central, vendors, and agencies like Marketplace Strategy. This beta test has been anticipated since the launch of the Amazon DSP. Here we explain more about the beta and address some of the common questions we’ve received

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