Tag Archives: Amazon creative

Mobile Ready Hero Images: Why They Matter to Brands on Amazon

Mobile Ready Hero Images: Why They Matter to Brands on Amazon

E-commerce brands need to be agile enough to identify what converts shoppers into customers and apply it to their online strategy. In this post, we talk about a tactic known as a mobile ready hero image. We share what it is, what it does, and why it’s important for brands on Amazon to utilize it. […]

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How to Boost Your Brand Presence on Amazon Through Creative Optimization

How to Boost Your Brand Presence on Amazon Through Creative Optimization

The strength of a brand’s presence on Amazon directly contributes to its success.  When customers shop for products they expect their experience to be easy to navigate and understand. It’s up to the brands that sell on Amazon to make that possible. To do this, brands need to optimize across the ecosystem while keeping up […]

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3 Ways to Improve User Experience on Amazon with Strategic Design

3 Ways to Improve User Experience on Amazon with Strategic Design

There are limited opportunities for branding on Amazon. Because of this, it’s important for brands to customize the user experience where they can. Focusing on creative pays off because 63% of consumers say images mean more than product descriptions. While product descriptions play a crucial role in rank and discoverability on Amazon, this post is […]

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Prepare for the Holiday Rush: 4 Ways to Optimize your Amazon Creative for the Holidays

Prepare for the Holiday Rush: 4 Ways to Optimize your Amazon Creative for the Holidays

The holidays already? Q3 is here and consumer brands are already ramping up their e-commerce marketing strategies in plans to deck the halls on their websites, social media, and general digital presence. Just as important, though, is your Amazon Creative strategy; according to eMarketer’s latest forecast, Amazon now has nearly 50% of US e-commerce market. […]

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