Amazon Prime Day has become a widely known shopping event in the U.S. It can drive a significant increase in traffic and sales to brands that sell on the platform. To take full advantage of this opportunity, brands need to prepare for the July event ahead of time. Based on the work we do in […]
Key players across the industry fell in line with Amazon’s two-day shipping standard. Then, it announced free one-day shipping is on the horizon for Prime members. This requires a heavy investment with an end goal of increased sales and Prime members for Amazon. With these main goals in mind, one-day shipping will also help the […]
Prepare for Prime Day – A Two-Day Virtual Summit May 8-9, 2019 You’re invited to join Marketplace Strategy from noon to 4 p.m. ET on May 8-9 for two days dedicated to Amazon Prime Day tips and strategic insight. Marketplace Strategy’s panel of experts will host a series of webinars during the virtual […]
Prime Day sales in the U.S. continue to be bigger than ever – in fact, in the first 10 hours, Prime Day grew even faster, year-over-year, than the first 10 hours last year For the first time, Prime members celebrated Prime Day at Whole Foods Market where they saved millions of dollars with extra Prime Day deals Toshiba 50-inch 4K Ultra […]
The date has (finally) been announced: Prime Day is July 16-18. This year, the event will run for 36 hours instead of 30—giving Prime members more time to browse and buy, and you more time to drive sales on Amazon. With a date solidified, now all of our strategic planning is in go-mode to make […]
With a deal strategy finalized, and AMS campaigns mapped out and in testing, what else is left to do in preparation for Prime Day? Since Prime Day is now among one of the largest shopping days of the year, it’s imperative for brands to start synergizing promotional strategies across all channels and to sync marketing […]
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