Tag Archives: amazon

Nike and Amazon: What’s Really Happening

Nike and Amazon: What’s Really Happening

Nike, the popular footwear manufacturer, began selling on Amazon in 2017. Two short years later, the brand announced it was ending its partnership with the e-commerce giant. News of this rattled the industry and gained media attention. In this blog post, we dive deeper into this issue and break down what it means. Continue reading

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Amazon’s Toys and Games Category: What You Need to Know Before the Holidays

Amazon’s Toys and Games Category: What You Need to Know Before the Holidays

During the 2018 holiday season, Amazon’s toy sales increased 30% over the holiday season prior, according to Retail Dive. Because of this level of growth and increase in consumers searching for toys online, Amazon has become a major opportunity for toy brands. If your brand belongs to Amazon’s Toys and Games category, continue reading for

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Why Amazon has Become a Must for Brands

Why Amazon has Become a Must for Brands

Not only has Amazon earned the title, America’s Favorite Brand, but it has become essential to brands and retailers tapped into the world of e-commerce. Although the channel faced some resistance in its early days, more and more brands and retailers over time have come to embrace Amazon. Continue reading to learn some of the

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