Tag Archives: audience

What to Know About Amazon DSP’s Audience Reports

What to Know About Amazon DSP’s Audience Reports

We’ve previously shared how to measure the success of Amazon DSP campaigns on the Marketplace Strategy (MPS) blog. To dial further into this subject, this post will cover Amazon DSP’s audience reports at a high level. Continue reading to learn more about how they’re used and why they matter. The Audience Segmentation Report Amazon DSP’s

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Why Amazon has Become a Must for Brands

Why Amazon has Become a Must for Brands

Not only has Amazon earned the title, America’s Favorite Brand, but it has become essential to brands and retailers tapped into the world of e-commerce. Although the channel faced some resistance in its early days, more and more brands and retailers over time have come to embrace Amazon. Continue reading to learn some of the

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