The strength of a brand’s presence on Amazon directly contributes to its success. When customers shop for products they expect their experience to be easy to navigate and understand. It’s up to the brands that sell on Amazon to make that possible. To do this, brands need to optimize across the ecosystem while keeping up […]
There are limited opportunities for branding on Amazon. Because of this, it’s important for brands to customize the user experience where they can. Focusing on creative pays off because 63% of consumers say images mean more than product descriptions. While product descriptions play a crucial role in rank and discoverability on Amazon, this post is […]
The holidays already? Q3 is here and consumer brands are already ramping up their e-commerce marketing strategies in plans to deck the halls on their websites, social media, and general digital presence. Just as important, though, is your Amazon Creative strategy; according to eMarketer’s latest forecast, Amazon now has nearly 50% of US e-commerce market. […]
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