Tag Archives: DSP advertising

Client Success Story: Amazon DSP Advertising Expands Possibilities for Leading Electronics Brand

Client Success Story: Amazon DSP Advertising Expands Possibilities for Leading Electronics Brand

A leading consumer goods brand came to Marketplace Strategy in the Fall of 2018 with one goal in mind: Win Big on Black Friday and Cyber Monday, and in turn, beat Q4 2017. In addition to a robust restructure of the brand’s search advertising strategy, MPS deployed Amazon DSP Advertising, Amazon’s programmatic solution to expand […]

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4 Recent Enhancements to Amazon DSP

4 Recent Enhancements to Amazon DSP

In Amazon’s constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining operations in the following areas: navigation, bulk editing, custom reporting, and creative moderation. 1. Navigation The […]

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