Tag Archives: DSP

What to Know About Amazon DSP’s Audience Reports

What to Know About Amazon DSP’s Audience Reports

We’ve previously shared how to measure the success of Amazon DSP campaigns on the Marketplace Strategy (MPS) blog. To dial further into this subject, this post will cover Amazon DSP’s audience reports at a high level. Continue reading to learn more about how they’re used and why they matter. The Audience Segmentation Report Amazon DSP’s

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How to Measure the Success of Amazon DSP

How to Measure the Success of Amazon DSP

More than 55% of consumers begin searching for products online on Amazon. Because of this, Amazon has become a necessary vehicle for brands to gain awareness and sell products. Amazon has evolved into a platform for brands to influence purchase decisions. To do so, advertisers invest in Amazon Advertising and Amazon DSP. Brands that implement

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Client Success Story: Amazon DSP Advertising Expands Possibilities for Leading Electronics Brand

Client Success Story: Amazon DSP Advertising Expands Possibilities for Leading Electronics Brand

A leading consumer goods brand came to Marketplace Strategy in the Fall of 2018 with one goal in mind: Win Big on Black Friday and Cyber Monday, and in turn, beat Q4 2017. In addition to a robust restructure of the brand’s search advertising strategy, MPS deployed Amazon DSP Advertising, Amazon’s programmatic solution to expand

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4 Recent Enhancements to Amazon DSP

4 Recent Enhancements to Amazon DSP

In Amazon’s constantly evolving world, the Amazon DSP user interface saw some enhancements this past week. Katherine Osteen, a Sr. Product Marketing Manager at Amazon, stated that these updated were created based on user feedback, and were focused on streamlining operations in the following areas: navigation, bulk editing, custom reporting, and creative moderation. 1. Navigation The

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