Tag Archives: holidays

Your Brand’s Holiday Season Amazon Advertising Checklist

Your Brand’s Holiday Season Amazon Advertising Checklist

In 2018, Amazon claimed almost 50% of all online transactions on Thanksgiving. And, on Black Friday, it earned almost 60% of online sales. So, if your brand isn’t advertising its products on the channel, it’s missing out on a major opportunity during the holidays. Continue reading for a holiday season Amazon Advertising checklist designed to […]

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Amazon’s Toys and Games Category: What You Need to Know Before the Holidays

Amazon’s Toys and Games Category: What You Need to Know Before the Holidays

During the 2018 holiday season, Amazon’s toy sales increased 30% over the holiday season prior, according to Retail Dive. Because of this level of growth and increase in consumers searching for toys online, Amazon has become a major opportunity for toy brands. If your brand belongs to Amazon’s Toys and Games category, continue reading for […]

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Prepare for the Holiday Rush: 4 Ways to Optimize your Amazon Creative for the Holidays

Prepare for the Holiday Rush: 4 Ways to Optimize your Amazon Creative for the Holidays

The holidays already? Q3 is here and consumer brands are already ramping up their e-commerce marketing strategies in plans to deck the halls on their websites, social media, and general digital presence. Just as important, though, is your Amazon Creative strategy; according to eMarketer’s latest forecast, Amazon now has nearly 50% of US e-commerce market. […]

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