Tag Archives: holidays

How to Optimize Your Amazon Presence for Valentine’s Day

How to Optimize Your Amazon Presence for Valentine’s Day

Although it seems like the holiday season concluded just recently, brands that sell on Amazon always need to be ready for the next peak season. In a few weeks, Valentine’s Day will be celebrated across the world. And Valentine’s Day e-commerce sales continue to grow year over year. In fact, 29% of shoppers buy Valentine’s […]

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What We Learned from Amazon’s 2019 Holiday Season

What We Learned from Amazon’s 2019 Holiday Season

Amazon’s 2019 holiday season was record-breaking on many levels. Now, brands that sell on Amazon need to assess this peak season. At Marketplace Strategy (MPS), we contribute to preparing our clients for the holidays. This year, we worked with clients to ensure all content, creative, and technical strategies were in place ahead of time. Clients […]

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What Brands Can do During the Final Days of the E-Commerce Holiday Rush

What Brands Can do During the Final Days of the E-Commerce Holiday Rush

Now that the e-commerce holiday rush is in full swing, e-commerce brands are in the mode of finding out what’s left to prepare. In this blog post, we share some of the last-minute details brands can address to make the most of these final days. Continue reading for strategic direction and to ensure your brand […]

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Your Brand’s Holiday Season Amazon Advertising Checklist

Your Brand’s Holiday Season Amazon Advertising Checklist

In 2018, Amazon claimed almost 50% of all online transactions on Thanksgiving. And, on Black Friday, it earned almost 60% of online sales. So, if your brand isn’t advertising its products on the channel, it’s missing out on a major opportunity during the holidays. Continue reading for a holiday season Amazon Advertising checklist designed to […]

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Amazon’s Toys and Games Category: What You Need to Know Before the Holidays

Amazon’s Toys and Games Category: What You Need to Know Before the Holidays

During the 2018 holiday season, Amazon’s toy sales increased 30% over the holiday season prior, according to Retail Dive. Because of this level of growth and increase in consumers searching for toys online, Amazon has become a major opportunity for toy brands. If your brand belongs to Amazon’s Toys and Games category, continue reading for […]

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Prepare for the Holiday Rush: 4 Ways to Optimize your Amazon Creative for the Holidays

Prepare for the Holiday Rush: 4 Ways to Optimize your Amazon Creative for the Holidays

The holidays already? Q3 is here and consumer brands are already ramping up their e-commerce marketing strategies in plans to deck the halls on their websites, social media, and general digital presence. Just as important, though, is your Amazon Creative strategy; according to eMarketer’s latest forecast, Amazon now has nearly 50% of US e-commerce market. […]

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