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New-to-Brand Metrics: How to Measure Customer Acquisition Cost on Amazon

New-to-Brand Metrics: How to Measure Customer Acquisition Cost on Amazon

In early 2019, Amazon Advertising launched new-to-brand metrics to help advertisers better measure and optimize their campaigns. The suite of metrics is designed to provide more insight into how profitable a brand’s advertising dollars are. These metrics also allow brands to estimate how much it costs to acquire a new customer (customer acquisition cost, or

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