Tag Archives: metrics

3 Metrics Brands Should Use to Measure Advertising Efficiency on Amazon

3 Metrics Brands Should Use to Measure Advertising Efficiency on Amazon

Measuring your brand’s performance on Amazon can be a challenge. But, it’s important for brands to understand how to measure advertising efficiency properly. Especially when significant financial investment is involved. In fact, brands are spending enough to increase Amazon Advertising’s revenue by 250% in 2018. Continue reading for recommendations of what to consider when measuring

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New-to-Brand Metrics: How to Measure Customer Acquisition Cost on Amazon

New-to-Brand Metrics: How to Measure Customer Acquisition Cost on Amazon

In early 2019, Amazon Advertising launched new-to-brand metrics to help advertisers better measure and optimize their campaigns. The suite of metrics is designed to provide more insight into how profitable a brand’s advertising dollars are. These metrics also allow brands to estimate how much it costs to acquire a new customer (customer acquisition cost, or

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