Tag Archives: omnichannel

Amazon and CPG Brands: Why and How to Master Omnichannel Growth

Amazon and CPG Brands: Why and How to Master Omnichannel Growth

The CPG industry online is growing at a rapid pace. In fact, the category saw an increase of more than 35% in e-commerce sales during 2018. This is likely due to CPG brands feeling the pressure to embrace e-commerce as a way to reach consumers. To succeed, CPGs need to leverage an omnichannel strategy. Continue

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