Tag Archives: optimization

Why Product Page Optimization Matters to your Amazon Advertising Strategy

Why Product Page Optimization Matters to your Amazon Advertising Strategy

Both Amazon Advertising and Amazon DSP have made an impact on brands’ strategies. When used together, search and programmatic advertising capture intent, demand, and target shoppers based on these behaviors. But, brands need to make sure they’re driving traffic to quality content designed to convert visitors. Continue reading to learn why focusing on product page […]

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3 Ways Brands on Amazon Optimize and Earn Consumer Trust

3 Ways Brands on Amazon Optimize and Earn Consumer Trust

Americans trust Amazon more than they trust the government or the media. Now, Amazon isn’t only a helpful avenue for brands to consider, but crucial to be part of their strategy. Having a big name only goes so far in the world of e-commerce. Smaller, independent brands have made a major impact on Amazon. Building […]

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Grow Your Food Brand On Amazon, If You Constantly Optimize

Grow Your Food Brand On Amazon, If You Constantly Optimize

Tera Johnson, founder, and director of the Food Finance Institute and founder of teraswhey®  interviewed our very own Jeff Walcoff, Vice President of Sales & Marketing on his Edible-Alpha™ podcast. Listen below for Jeff’s thoughts on how Amazon can impact your food brand. If you are experiencing trouble listening to the podcast: listen directly from Food Finance […]

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