Tag Archives: product descriptions

Why Brands Need Impactful Amazon Product Descriptions

Why Brands Need Impactful Amazon Product Descriptions

Amazon product descriptions often fall to the bottom of a brand’s priority list when it comes to optimizing a listing. In fact, Amazon once tested whether this section was impactful enough to keep. For a time, descriptions were removed for some categories entirely.  Product detail pages contain other compelling aspects like the image library, title, […]

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The Mystery of Missing Amazon Product Descriptions: Solved

The Mystery of Missing Amazon Product Descriptions: Solved

Brands that sell on Amazon have grown accustomed to sudden changes and having to adapt to unannounced updates. However, when an entire section of a product detail page seems to vanish, it raises a concern and causes frustration. Within the past few weeks, brands have noticed their product descriptions disappearing and occasionally reappearing. Continue reading […]

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